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SwiftSync Pro: Revolutionizing Connectivity in Your Smartphone Experience
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Blog News
12 Lessons Helsinki Can Learn from Istanbul’s Mobile Gaming Boom
In the competitive landscape of mobile game development, two cities have emerged as fascinating case studies with contrasting trajectories: Istanbul and Helsinki. Both have produced notable success stories. Helsinki gave us the global phenomenon Supercell, while Istanbul birthed Peak Games and Dream Games. Yet over the past five years, these gaming ecosystems have evolved along dramatically different paths. Helsinki, once considered the undisputed top hub for mobile gaming innovation, has seen its startup momentum slow considerably. Meanwhile, Istanbul has experienced an explosive surge in new studios and investment attraction, creating a vibrant ecosystem that shows no signs of slowing down. What makes this difference so interesting is that both cities started with similar strengths: strong technical talent pools, successful predecessor companies creating wealth and knowledge spillover, and geographic positions somewhat outside the traditional tech centers. Yet their current trajectories could […]
How AI Is Redefining the Roles, Teams & Talent Behind Games
In game development, it once took a village to ship a feature. Today, it might only take a curious designer, a good AI assistant, and a couple of hours. Soon, that same developer might be getting advice from an AI-trained CPO or sparring with a virtual co-founder over product-market fit. As AI tools embed themselves into the workflows of game studios, we’re not just talking about productivity. We’re witnessing a deep, structural shift: how roles are defined, how people learn, how teams are formed, and how the games themselves evolve. This isn’t about replacing artists or designers — it’s about unlocking multidimensional creativity. Note: This post discusses strong foundational AI concepts and is written with a thought-provoking tone, intentionally. Why? Because, overall, I don’t think what’s happening on global level stops — and everyone needs to buckle up for what’s […]
‘Freezing Families’ Trend
🧊 𝗧𝗵𝗲 “𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀” 👶 𝘁𝗿𝗲𝗻𝗱 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗺𝗶𝘀𝘀. Why is it mandatory now? 👇 This trend has gained popularity in casual mobile game ads and is mandatory, especially in genres like match-3, merge games, or narrative-driven games.I always thought Playrix is the OG of freezing families, but nope. Looks like it goes way back to Matchington Mansion. Good old days of Matchington Mansion. A freezing mother and child shivering in a dilapidated house.A dramatic voiceover or visual urgency (“Help them survive!”).Gameplay shown as the way to restore warmth, fix the heater, or renovate the house.Then Lilly's Garden (Tactile Games) jumps on the trend, Playrix, and slowly the whole casual genre. Looking at you, Arsen,y too 👀 Microfun is taking this to the extreme levels with all games. You are using the "𝗦𝗮𝘃𝗲 […]
Cautiously Optimistic about the Future of Tech
Feeling cautiously optimistic about the future of tech more broadly, as well as adtech and gaming, thanks to some recent developments: • The pace of innovation in AI is staggering. I keep nudging colleagues (and even tech laggard friends) to try these tools, they’re just too useful to ignore• The recent US court ruling is cracking open the iOS payment ecosystem. Massive opportunity here with billions in value ready to be unlocked• Gaming M&A is heating up again: Tripledot Studios acquiring AppLovin’s studios, Arcadia Gaming Partners (amongst others) investing in Sett...signs of life and long-term conviction.• Rewarded UA continues to evolve. I’m hearing exciting developments from both large players and new entrants. AppLovin’s dominance in traditional ad networks is helping fuel real innovation in this space.
A day without special offers is a lost day.
“A day without special offers is a lost day.”That’s what someone in my network said recently. But I’ve seen the opposite work — intentionally.While working on Hero Wars Mobile at Nexters ($GDEV), we tested the idea of empty days — no LiveOps, no events, no offers. Just the basic shop with hard currency packs.At first glance, it sounds like leaving money on the table.But what we got was gold: a clear baseline.These days gave us:👉A true read on our core monetization floor👉Clean data for forecasting and revenue modeling👉A reference point to measure the real uplift from LiveOps(Spoiler: LiveOps was driving revenue x2 on average.)We scheduled these days deliberately — one per quarter — as a health check for our LiveOps strategy. Take a look at the picture attached, purely fictional, but give you idea.So no, it’s not always true that […]