Most Scaled Hypercasual Games in 2025

The biggest mistake new mobile game developers make: They think scaling a hypercasual game means ->

Going global.. ⛔
Acquiring players,
From all around the World. 🌏
Focusing on that “low” cost per
Install and eventually get lost looking
for a “Life Time Value” that does not exist. 🧞‍♂️

IAA vs IAP is a delicate dance but
there is a Thick Line drawn in middle.

When we look at the Hybrid casuals,
Majority of in-app purchases come from
Apple devices and the countries considered T1.
Their paying, playing, spending power, and habits
really makes the difference after all. 🌟

Here is a short list of games who spent
the time and money, acquiring the most expensive
players from the top paying countries and therefore,
potentially going beyond the IAP monetization, reach
to that In App Advertisement positive profit margins.

Think about this for your next game.

Happy Holidays!