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Increase Player Retention Through In-App Purchases

Oxana Fomina
Studios always seek innovative ways to keep players monetized and engaged.

Paid Periodic Bonus is an approach where players make a purchase with real money and, in return, receive continuous bonuses. This strategy not only enhances the value of the purchase but also keeps players returning for more.

This model’s 𝐚𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐜𝐫𝐨𝐬𝐬 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐠𝐚𝐦𝐞 𝐠𝐞𝐧𝐫𝐞𝐬 and its ability to be tailored to different player segments makes it an invaluable tool for developers seeking to maintain a competitive edge.

𝐊𝐞𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬:

𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: Players perceive more value in their purchase because it unlocks ongoing rewards.
𝐇𝐢𝐠𝐡𝐞𝐫 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐩𝐞𝐧𝐝: The offer entices players to spend more by presenting a compelling deal.
𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: To collect all their bonuses, players must return to the game over several days.

🎮 A stellar example this year is the offer ‘Get Chuck And Lots Of Staff Earlier.’ It provides early access to a character, a unique spray, and six-day daily bonuses.

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