The fundamentals of B2C and B2B marketing are very similar.

This “Growth Tower” by Rovio Entertainment‘s brilliant Luis de la Cámara was designed for B2C, but it applies just as well to B2B.

The main difference is scale.
In B2B, we often market to a much smaller audience, sometimes just 3-5 key people. That means quantitative analysis and statistics are harder to come by, and we often rely on qualitative assessments of our performance.

But the basics stay the same – understand your customer deeply, build something worth their trust, and let your brand, team, and marketing grow from there.