Unity isn’t chasing AppLovin’s mediation crown.

Unity isn’t chasing AppLovin’s mediation crown.
𝗧𝗵𝗲𝘆’𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗹𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲.

For years, AppLovin has been the Apex Predator.
MAX + AXON created a feedback loop few could touch.
Every bid, every impression, every outcome, all pulled into one model.

Many think Unity has to win mediation to matter.

They’re wrong.
Mediation is leverage. Not the finish line.

The real bar isn’t dethroning AppLovin. It’s proving you can compound your own loop long enough to endure.

Unity is circling from a different angle.
👉 Ad Quality is a Trojan horse into MAX’s creative data.
👉 IronSource & LevelPlay will feed their data to Vector.
👉 The engine’s IAP data will provide unique insight. And 𝘮𝘢𝘺𝘣𝘦 even behavioral data.

Two different strategies are now colliding:
𝗔𝗽𝗽𝗟𝗼𝘃𝗶𝗻: Control mediation, dominate auctions with scale and fees.
𝗨𝗻𝗶𝘁𝘆: Aggregate the signals AppLovin has, from IAA to creative, then supercharge it with IAP data only they have.

One controls the auction.
The other sits inside the game.

Where it goes from here?
That’s the real question.

One data empire. One data rebellion.
𝗧𝗵𝗲 𝗰𝗼𝗹𝗹𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴.