Every performance marketer needs to understand this.

Some bitter facts that nobody talks about, but every performance marketer needs to understand. Episode 4.

You’re paying more for 𝗹𝗲𝘀𝘀. Every quarter. Every year. 𝗡𝗼 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀.

Traffic quality is in freefall. Banner blindness is here. 4 impressions at once, endless carousels, ads everywhere. Users are numb.

The companies that built billion-dollar valuations on paid acquisition 5 years ago – their playbooks would bankrupt you today. 𝗧𝗵𝗲 𝗺𝗮𝘁𝗵 𝘀𝗶𝗺𝗽𝗹𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗮𝗻𝘆𝗺𝗼𝗿𝗲.

To survive, stop playing their game entirely:

• Find channels they don’t control
• Build direct relationships
• Own your distribution
• Create unfair advantages

Because in their casino, the house always wins. And you’re not the house.

The future belongs to those who refuse to play by their rules.