Beyond the App Store Fee Reduction

After Apple and Google lost in court, mobile game publishers are now able to steer users to their own off-platform storefronts. As a result, there will be a bifurcation between top game makers that can build out their own direct-to-consumer capabilities, and those that will come to rely on third-party providers.

This week’s series B round by Appcharge, which has now raised a total of $89 million, plays into the $4.1 billion transfer. It bolsters the position of firms like it, and may yet prove an important innovation in pricing, monetization, and distribution for mobile gaming.