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Why I stopped taking pitch meetings on Mondays

Joakim Achren
Here’s why I stopped taking pitch meetings on Mondays (data from 200+ founder meetings).

I tracked every pitch meeting for 18 months. The pattern was clear:

Monday meetings had a 23% lower conversion rate to second meetings.
Tuesday-Thursday? 65% conversion.
Monday? 42%.

At first I thought it was the founders. Maybe the best ones grabbed prime slots?

Wrong.

I dug deeper. Tracked my own energy levels, decision quality, even my note-taking.

Monday meetings had:

• 40% fewer notes per meeting
• Shorter average duration (38 min vs 52 min)
• More “maybe” ratings instead of clear yes/no

The problem wasn’t them. It was me.

After a weekend of family time, my brain needed time to shift back into investor mode. I was physically present but mentally warming up.

So I killed Monday pitches entirely.

Now I use Mondays for:

• Planning the week’s activities and tasks
• Portfolio founder catch ups
• Deep work on deals in progress
• Catching up on investor updates

The results after 6 months:

• Overall conversion rate up 18%
• Founder NPS scores improved
• I actually enjoy pitch meetings again

Your peak performance hours matter more than you think.

Protect them.

Because when you’re evaluating someone’s life work, they deserve you at your best.

Not your Monday morning warm-up version.

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