SHEBA JOY Raises SAR 1.1M to Power Saudi Arabia’s Gaming Ambitions
Saudi-based mobile gaming studio SHEBA JOY has secured a SAR 1.1 million ($300K) pre-seed round led by Merak Capital, marking a key milestone in its push to create global hit games from the Kingdom.
Founded in 2021, the studio recently shifted its HQ to Riyadh while keeping a Dubai office, aligning with Saudi Arabia’s Vision 2030 to become a worldwide gaming hub. SHEBA JOY already has two games published and plans to release four more in 2025, positioning itself as one of the MENA region’s fastest-rising developers.
“The MENA gaming market is expanding rapidly, but there’s still a lack of content that reflects our culture while resonating globally,” said Ebrahim Al Hussam, CEO of SHEBA JOY. “With Merak Capital’s backing, we’re scaling operations in Riyadh to deliver world-class titles that can compete internationally and support Saudi Arabia’s vision of becoming a global gaming powerhouse.”
With a young population, high smartphone penetration, and government support, the MENA region is emerging as one of the world’s most dynamic gaming markets. Backed by Merak, SHEBA JOY aims to stand out with culturally grounded yet globally appealing games.
