Background

Mobile gaming Q1 2025 in numbers.

Anton Slashcev

Mobile gaming Q1 2025 in numbers.

Most notable new releases:

๐Ÿญ. ็‡•ไบ‘ๅๅ…ญๅฃฐ โ€“ ๐—ข๐—ฝ๐—ฒ๐—ป ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฅ๐—ฃ๐—š
1.5M downloads | $10.9M revenue

๐Ÿฎ. ๐—œ ๐—”๐—บ ๐—ฆ๐—ฒ๐—ฐ๐˜‚๐—ฟ๐—ถ๐˜๐˜† โ€“ ๐—๐—ผ๐—ฏ ๐—ฆ๐—ถ๐—บ๐˜‚๐—น๐—ฎ๐˜๐—ผ๐—ฟ
4.84M downloads | $34K revenue

๐Ÿฏ. ๐—ฆ๐—ฐ๐—ฟ๐—ฒ๐˜„๐—ฑ๐—ผ๐—บ โ€“ ๐—ฆ๐—ฐ๐—ฟ๐—ฒ๐˜„ ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ
5.5M downloads | $8.9M revenue

๐Ÿฐ. ๐——๐—–: ๐——๐—ฎ๐—ฟ๐—ธ ๐—Ÿ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป โ€“ ๐Ÿฐ๐—ซ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†
1.1M downloads | $8.3M revenue

๐Ÿฑ. ๐—ž๐—ถ๐—ป๐—ด๐˜€๐—ต๐—ผ๐˜ โ€“ ๐Ÿฐ๐—ซ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†
5.8M downloads | $21.2M revenue

Some are big hits. Others? Not quite.
Genre and monetization models still make all the difference.

๐—•๐—ถ๐—ด ๐—ฝ๐—ถ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ:

โ€ข Total downloads: 14B (+7.6% YoY)
โ€ข Total IAP revenue: $15.7B (+7% YoY)

The market continues to grow, but slower than before.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ป๐—ฒ๐˜„ ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€?

โ€ข 12,821 new titles launched
โ€ข 555M downloads
โ€ข $288M in IAP revenue
โ€ข Only 3.4% reached 100K+ monthly downloads

Success is rare. Breaking out is harder than ever.

๐—ง๐—ผ๐—ฝ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ด๐—ฒ๐—ป๐—ฟ๐—ฒ๐˜€:

๐Ÿญ. ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ โ€“ ๐—•๐—น๐—ผ๐—ฐ๐—ธ ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ (+๐Ÿฐ๐Ÿญ๐Ÿณ%)

๐Ÿฎ. ๐—”๐—ฟ๐—ฐ๐—ฎ๐—ฑ๐—ฒ โ€“ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ธ ๐—˜๐—ฎ๐˜ & ๐—š๐—ฟ๐—ผ๐˜„ (+๐Ÿฎ๐Ÿฎ๐Ÿฑ.๐Ÿต%)

๐Ÿฏ. ๐—”๐—ฑ๐˜ƒ๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐—ฒ โ€“ ๐—ค๐˜‚๐—ฒ๐˜€๐˜ (+๐Ÿต๐Ÿต.๐Ÿฑ%)

๐Ÿฐ. ๐—ฆ๐—ถ๐—บ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ ๐—”๐—ป๐—ถ๐—บ๐—ฎ๐—น ๐—ฆ๐—ถ๐—บ (+๐Ÿฒ๐Ÿต%)

๐Ÿฑ. ๐—ฆ๐—ต๐—ผ๐—ผ๐˜๐—ฒ๐—ฟ โ€“ ๐—•๐—ฎ๐˜๐˜๐—น๐—ฒ ๐—ฅ๐—ผ๐˜†๐—ฎ๐—น๐—ฒ (+๐Ÿฒ๐Ÿฌ.๐Ÿณ%)

Trends shift fast. Creativity still wins.

๐—ง๐—ผ๐—ฝ ๐—ฑ๐—ฒ๐—ฐ๐—น๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ด๐—ฒ๐—ป๐—ฟ๐—ฒ๐˜€:

๐Ÿญ. ๐—ฆ๐—ถ๐—บ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ ๐—ฆ๐—ฎ๐—ป๐—ฑ๐—ฏ๐—ผ๐˜… (โ€“๐Ÿฒ๐Ÿญ.๐Ÿฐ%)

๐Ÿฎ. ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ โ€“ ๐— ๐—ฎ๐˜๐—ต ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ (โ€“๐Ÿฏ๐Ÿญ.๐Ÿฐ%)

๐Ÿฏ. ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ โ€“ ๐—™๐—ถ๐—น๐—น & ๐—ข๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฒ (โ€“๐Ÿฎ๐Ÿต.๐Ÿฏ%)

๐Ÿฐ. ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ โ€“ ๐—”๐—น๐—ฐ๐—ต๐—ฒ๐—บ๐˜† (โ€“๐Ÿฎ๐Ÿณ.๐Ÿณ%)

๐Ÿฑ. ๐—ฅ๐—ฃ๐—š โ€“ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฅ๐—ฃ๐—š (โ€“๐Ÿฐ๐Ÿฏ.๐Ÿฑ%)

Even big genres arenโ€™t safe from player fatigue.

๐—ง๐—ผ๐—ฝ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ฏ๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ:

โ€ข Tencent: $2.7B
โ€ข FUNFLY: $524M
โ€ข Diandian: $499M
โ€ข Scopely: $489M
โ€ข NetEase: $456M
โ€ข Playrix: $440M
โ€ข Dream Games: $428M

๐—•๐˜† ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐˜€:

โ€ข AZUR: 342M
โ€ข Miniclip: 248M
โ€ข BabyBus: 233M
โ€ข VOODOO: 211M
โ€ข SayGames: 207M
โ€ข Tencent: 201M
โ€ข Supersonic: 192M

High volume doesn’t always mean high revenue.
But scale still rules.

Mobile gaming in Q1 2025?
Still growing. Still changing. Still full of surprises.


Data Source: AppMagic

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