Bitlife’s Aggressive Interstitial Monetization Strategy

🧨Bitlife’s Aggressive Interstitial Monetization Strategy🧨

Bitlife is a 7-year-old mobile game that has consistently maintained over 1 million daily active users (DAU) since its launch in 2018. It has generated over 130 million downloads and $136 million in IAPs. Over the last 30 days, it has generated $3 million in IAPs, and I estimate an additional $3.6 million in ad revenue. A hybrid game before hybrdids were a thing?🤔

🤯Bitlife users spend an average of 34 minutes on total daily gameplay across five sessions per day. What’s crazy is that Bitlife’s D7 retention is 15% despite showing interstitial ads every 70 seconds. At current daily active users (DAUs), interstitials alone generate around $90,000 per day. 🤯

👏How does Bitlife manage such a high ad frequency while also maintaining retention? One word: engaging and unique game play that players relate to. Bitlife is a life simulator game where you can live out generations in your family; each run can take 30 – 60 minutes to play out for optimal outcomes.