Mobile Live Ops Game Metrics

Monopoly GO! passed $5 Billion in revenue! Thats state of the art “live ops” right there! Can you learn from it though?

When it comes to Live Ops,
Things can get complicated.

You can simply start with these though:

Avoid:

✧ Rushed first time user experience,
✧ Early game paying player conversion,
✧ Real money centered game economy,
✧ Copy paste linear content.

Focus:

✦ Absolutely flawless new user experience,
✦ Proven core game mechanic,
✦ Day 1-7-30 retention focus content,
✦ Fun but challenging progress.