Fishdom by Playrix: Fantastic Results

What I truly admire about Playrix’s games is their innovative approach to monetization and retention. Let’s explore the event that led to fantastic 📈 results according to Sensor Tower data:
+32.3% 𝐑𝐞𝐯𝐞𝐧𝐮𝐞
+44.4% 𝐀𝐑𝐏𝐏𝐔
+13% 𝐃𝐚𝐢𝐥𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬
+16.6% 𝐃𝐚𝐢𝐥𝐲 𝐓𝐢𝐦𝐞 𝐒𝐩𝐞𝐧𝐭

Over the past two years, Fishdom has introduced long-term meta-events that run for nearly a month. These aren’t just side content—they’re strategic systems with independent mechanics layered over the core gameplay, keeping players engaged on multiple levels.

🔍 On the Playliner calendar below, you can see two examples:

One with a Merge mechanic
One with an Expedition mechanic
Let’s dive deeper into the 𝐄𝐱𝐩𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐄𝐯𝐞𝐧𝐭—especially how it evolved in 2024 with the introduction of the 𝐆𝐞𝐦𝐬𝐭𝐨𝐧𝐞 𝐓𝐫𝐚𝐢𝐥 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐞𝐯𝐞𝐧𝐭.
🗺️ Expedition is an exploration event with its own map, storyline, and energy system. Players explore, clear obstacles, collect resources, and help characters progress.
💎 Gemstone Trail runs alongside it—a 3-day milestone event repeated several times during the Expedition. Players complete 15 tasks by collecting items, which can only be found by playing the Expedition event.

This dual-event system successfully increases metrics by creating a compelling loop where progress in one event directly benefits the other. It also offers multiple meaningful purchase opportunities and clear rewards for engagement.

𝘛𝘩𝘪𝘴 𝘥𝘶𝘢𝘭 𝘦𝘷𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘤𝘢𝘯 𝘣𝘦 𝘢𝘥𝘢𝘱𝘵𝘦𝘥 𝘢𝘤𝘳𝘰𝘴𝘴 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘨𝘢𝘮𝘦 𝘨𝘦𝘯𝘳𝘦𝘴.

🎯 The key insight: 𝐁𝐮𝐢𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐞𝐯𝐞𝐧𝐭 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐟𝐞𝐞𝐥 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐯𝐞, 𝐧𝐨𝐭 𝐥𝐢𝐧𝐞𝐚𝐫, 𝐰𝐡𝐞𝐫𝐞 𝐞𝐚𝐜𝐡 𝐚𝐜𝐭𝐢𝐨𝐧 𝐝𝐞𝐞𝐩𝐞𝐧𝐬 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.