Get Ready for a Tsunami of Web Shops

Shall We Get Ready for a Tsunami of Web Shops?

The recent court ruling in favor of Epic Games, delivered by Judge Yvonne Gonzalez Rogers, just changed the game — literally.

Apple can no longer block external payment options or take a cut from out-of-app transactions.

This opens massive opportunities for game developers to finally own their monetization stack.
Web shops are no longer optional — they’re strategic.

We’re talking about reducing commissions from 30% to 3–5% (just transaction costs).
That leaves the rest in your pocket.

What an impressive boost to your LiveOps strategies!

Now you have two smart paths:
👉 Lower the price for the same goods — boost conversion.
👉 Keep the price, but add bonus content — boost value.

Both work. And both should be:
✅ Personalized
✅ A/B tested
✅ Synced to in-game behavior

Look at Mattel, Inc.’s UNO! as a great example.

Their webshop mirrors the in-game store, adapts to purchase history, and serves tailored offers that feel native to the player.

They propose players to check the shop by some promotional pop-up in the game, and then they lead them through the basics via nice tutorial.

And in the end they even suggest adding the shop to you phone’s home screen!

Quite ironic to use Apple Pay for making these purchases now 🤔

So — will we see other top-grossing games rolling out web shops?
No doubt.

The floodgate is open.
Those who move fast will ride the wave.