Lucky Wheel: How Travel Town Increases Session Length and Engagement

Lucky Wheel: How Travel Town Increases Session Length and Engagement 🎡

✨The Update
Travel Town introduced a Lucky Wheel: after completing the last Daily Challenge, players can spin a wheel to receive a random amount of energy. But only one segment grants a full 100 energy refill.

🔎 The Motivation Behind
Daily tasks and related events (like Chest Challenger, Cookie Craze, and Reward Road) are a major driver of daily playtime in Travel Town, which is why they get reskinned and relaunched so often. However, completing dailies requires a lot of energy, through either several logins or by purchasing.

❗️When too many tasks pile up, players risk giving up their attempts and losing engagement.

🛠️ The Solution
By offering a chance to regain energy after completing all daily tasks, the Lucky Wheel boosts the perceived value of participation. In turn, this encourages multiple daily logins, greater use of energy and premium currency, and raises the likelihood of making a purchase.