Season Pass can drive both engagement and monetization.

Season Pass can drive both engagement and monetization if done right.

Based on Playliner research, here’s what works (and what doesn’t) when designing a Season Pass UI:

❌ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱:
• Unclear reward rules and mismatched item sizes = visual mess
• Currency for premium pass purchase isn’t labeled clearly
• Elements are cut off, players need to scroll to see key info
• Main event window overlays core game UI (clutter alert)
• Huge banners distract instead of inform
• Similar buttons serve different functions (confusing!)

✅ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:
• Visibly separate free and paid rewards
• Two buttons → same goal: purchase window (without distraction)
• Use icon variety to signal event structure and pass benefits
• Highlight goals with a special frame—sets expectations
• Display event in full window to avoid background clutter

The best Season Passes balance:
→ Clarity
→ Motivation
→ Minimal distractions

Design with purpose.
Reward with intention.
Your players will thank you for it.