Colors in Ads = Emotions in Action

Colors in Ads = Emotions in Action

🎨 Colors aren’t just a design choice, they’re a psychological trigger.

I’ve been exploring how color impacts performance in ads, based on Player Motivations.

📊 Around 𝟴𝟱–𝟵𝟬% 𝗼𝗳 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 are based on color.

So what if we mapped Player Motivations to Color Psychology and used that to guide ad design?

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱:
– Used 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 to generate a matrix of colors per Motivation.
– Built a Spider chart to map different emotional tones.
– Created color palettes to 𝗔/𝗕 𝘁𝗲𝘀𝘁 Static Banners.

Trigger the right Player Motivation for your Ad and start testing, examples below 👇