Revenue Drop? Here’s Your Detective Kit

🕵️‍♂️💸 Revenue Dropped? Here’s Your Detective Kit!

Tired of staring at analytics with no clue what’s going on?

I built a simple spreadsheet that cuts through the noise.

🔎 What This Is

A no-BS template to track why your app’s revenue is up or down. It helps you quickly figure out if:

✅ Fewer people are buying
✅ Prices changed
✅ Ad impressions dropped
✅ Refunds went crazy

⚙️ How It Works

1️⃣ Grab the template 👇
2️⃣ Input your numbers from two time periods
3️⃣ See exactly what moved the needle

🚀 Why This Matters

When someone asks, “What happened to our revenue?”, you’ll have a clear answer—instead of mumbling something about “changing market conditions…”

Worked great when I was managing thousands of campaigns at AppLike.

Saves hours of digging through data.

Kudos to the BI team who came up with this (original article)

My Excel Template

💡 Bonus: For teams wanting to level up, this can be automated with the right scripts.