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Top Hybrid Casual Game Publishers

Gökhan Üzmez

I listed top 10 IAP monetization powered publishers

because it actually defines the true hybrid casual strategy.

List has been very similar for the past years.

I have been describing the Hybrid Casual as:
Long term strategy driven by Live Ops teams;
rather than a game sub-genre or a design.

Ability to increase IAP revenue is not only a talent:
It”s data driven experience over time,
And requires hard working live ops teams.

While my list shows top publishers,
We can absolutely break this down to each game,
Which AppMagic made it very loud and clear.

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