Supercell is going to the movies, baby.

Coincidence? I think not.

Supercell is going to the movies, baby. Sonic, Mario, and now Minecraft will have every game business development exec busin’ around Los Angeles for months. World of Warcraft, Borderlands, and Monster Hunter “interpretations” will be swept under the rug. And we already know Arcane’s famed ability to blow NINE figures.

While Hollywood experiences cyclical trends, this has earned the “transmedia” sub-brand, a sort of VC baptism of the strategy. Yet none of these franchises seem to use it. None of them were timed with content updates—releases across a franchise should be synchronized to amplify the transmedia effects. The same is true for breakout hit 𝘍𝘢𝘭𝘭𝘰𝘶𝘵, which had no wide release.

Ultimately, the Supercell platform is vast (360M MAU, or about the size of the United States), and they’ve experimented with short-form animation on YouTube. With all the ruckus about 𝘚𝘲𝘶𝘢𝘥𝘣𝘶𝘴𝘵𝘦𝘳𝘴’ launch, this is the longest-developed product, and 𝘵𝘩𝘦𝘺’𝘷𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘦𝘴𝘵𝘦𝘥 𝘥𝘦𝘮𝘢𝘯𝘥.