Subway Surfers and Crossy Road Crossover: A First for Mobile Classics

Highlights Journal 2 Gamigion April 28

Gamigion

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SYBO (Subway Surfers) and Hipster Whale (Crossy Road) launched a special crossover event where:

Crossy Road added a Subway Surfers-themed world featuring characters like Jake and Tricky.
Subway Surfers hosted a Crossy Road-themed event, offering rewards like fowl costumes.
The event lasted three weeks and was free for players.

Why the Crossover?

Both games are over a decade old (13 & 11 years) and share massive, nostalgic fanbases.
SYBO CMO Phil Hickey emphasized it as part of their content strategy for boosting acquisition, retention, and engagement.
SYBO CEO Mathias Gredal Nørvig called it a celebration of mobile gaming culture, while Hipster Whale CEO Clara Reeves noted it was long-requested by fans.

Key Takeaways:

Crossovers between iconic mobile games can drive community excitement, user acquisition, and re-engagement.
Nostalgia and collaboration are powerful tools in today’s highly competitive mobile entertainment landscape.