About the author
Anton Slashcev
10 years in Product Management, Business Strategy & Narrative Design. Consulting in Match-3, Casual Narrative & Hybrid-casual market.
Journal 8 Anton Slashcev June 18
Most notable new releases:
๐ญ. ็ไบๅๅ
ญๅฃฐ โ ๐ข๐ฝ๐ฒ๐ป ๐ช๐ผ๐ฟ๐น๐ฑ ๐ฅ๐ฃ๐
1.5M downloads | $10.9M revenue
๐ฎ. ๐ ๐๐บ ๐ฆ๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ โ ๐๐ผ๐ฏ ๐ฆ๐ถ๐บ๐๐น๐ฎ๐๐ผ๐ฟ
4.84M downloads | $34K revenue
๐ฏ. ๐ฆ๐ฐ๐ฟ๐ฒ๐๐ฑ๐ผ๐บ โ ๐ฆ๐ฐ๐ฟ๐ฒ๐ ๐ฃ๐๐๐๐น๐ฒ
5.5M downloads | $8.9M revenue
๐ฐ. ๐๐: ๐๐ฎ๐ฟ๐ธ ๐๐ฒ๐ด๐ถ๐ผ๐ป โ ๐ฐ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐
1.1M downloads | $8.3M revenue
๐ฑ. ๐๐ถ๐ป๐ด๐๐ต๐ผ๐ โ ๐ฐ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐
5.8M downloads | $21.2M revenue
Some are big hits. Others? Not quite.
Genre and monetization models still make all the difference.
๐๐ถ๐ด ๐ฝ๐ถ๐ฐ๐๐๐ฟ๐ฒ:
โข Total downloads: 14B (+7.6% YoY)
โข Total IAP revenue: $15.7B (+7% YoY)
The market continues to grow, but slower than before.
๐ช๐ต๐ฎ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ป๐ฒ๐ ๐ด๐ฎ๐บ๐ฒ๐?
โข 12,821 new titles launched
โข 555M downloads
โข $288M in IAP revenue
โข Only 3.4% reached 100K+ monthly downloads
Success is rare. Breaking out is harder than ever.
๐ง๐ผ๐ฝ ๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด ๐ด๐ฒ๐ป๐ฟ๐ฒ๐:
๐ญ. ๐ฃ๐๐๐๐น๐ฒ โ ๐๐น๐ผ๐ฐ๐ธ ๐ฃ๐๐๐๐น๐ฒ (+๐ฐ๐ญ๐ณ%)
๐ฎ. ๐๐ฟ๐ฐ๐ฎ๐ฑ๐ฒ โ ๐ฆ๐ต๐ฎ๐ฟ๐ธ ๐๐ฎ๐ & ๐๐ฟ๐ผ๐ (+๐ฎ๐ฎ๐ฑ.๐ต%)
๐ฏ. ๐๐ฑ๐๐ฒ๐ป๐๐๐ฟ๐ฒ โ ๐ค๐๐ฒ๐๐ (+๐ต๐ต.๐ฑ%)
๐ฐ. ๐ฆ๐ถ๐บ๐๐น๐ฎ๐๐ถ๐ผ๐ป โ ๐๐ป๐ถ๐บ๐ฎ๐น ๐ฆ๐ถ๐บ (+๐ฒ๐ต%)
๐ฑ. ๐ฆ๐ต๐ผ๐ผ๐๐ฒ๐ฟ โ ๐๐ฎ๐๐๐น๐ฒ ๐ฅ๐ผ๐๐ฎ๐น๐ฒ (+๐ฒ๐ฌ.๐ณ%)
Trends shift fast. Creativity still wins.
๐ง๐ผ๐ฝ ๐ฑ๐ฒ๐ฐ๐น๐ถ๐ป๐ถ๐ป๐ด ๐ด๐ฒ๐ป๐ฟ๐ฒ๐:
๐ญ. ๐ฆ๐ถ๐บ๐๐น๐ฎ๐๐ถ๐ผ๐ป โ ๐ฆ๐ฎ๐ป๐ฑ๐ฏ๐ผ๐
(โ๐ฒ๐ญ.๐ฐ%)
๐ฎ. ๐ฃ๐๐๐๐น๐ฒ โ ๐ ๐ฎ๐๐ต ๐ฃ๐๐๐๐น๐ฒ (โ๐ฏ๐ญ.๐ฐ%)
๐ฏ. ๐ฃ๐๐๐๐น๐ฒ โ ๐๐ถ๐น๐น & ๐ข๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฒ (โ๐ฎ๐ต.๐ฏ%)
๐ฐ. ๐ฃ๐๐๐๐น๐ฒ โ ๐๐น๐ฐ๐ต๐ฒ๐บ๐ (โ๐ฎ๐ณ.๐ณ%)
๐ฑ. ๐ฅ๐ฃ๐ โ ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฅ๐ฃ๐ (โ๐ฐ๐ฏ.๐ฑ%)
Even big genres arenโt safe from player fatigue.
๐ง๐ผ๐ฝ ๐ฝ๐๐ฏ๐น๐ถ๐๐ต๐ฒ๐ฟ๐ ๐ฏ๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ:
โข Tencent: $2.7B
โข FUNFLY: $524M
โข Diandian: $499M
โข Scopely: $489M
โข NetEase: $456M
โข Playrix: $440M
โข Dream Games: $428M
๐๐ ๐ฑ๐ผ๐๐ป๐น๐ผ๐ฎ๐ฑ๐:
โข AZUR: 342M
โข Miniclip: 248M
โข BabyBus: 233M
โข VOODOO: 211M
โข SayGames: 207M
โข Tencent: 201M
โข Supersonic: 192M
High volume doesn’t always mean high revenue.
But scale still rules.
Mobile gaming in Q1 2025?
Still growing. Still changing. Still full of surprises.
—
Data Source: AppMagic
About the author
10 years in Product Management, Business Strategy & Narrative Design. Consulting in Match-3, Casual Narrative & Hybrid-casual market.
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