Mobile Gaming and Apps Revenue Concentration is Crazy!

Revenue concentration (in-app + subscriptions) in mobile apps (gaming + non-gaming) is crazy….

It is huge market, although at the same time 66% of revenue in 2025 (based on Sensor Tower, Jan-April 2025 data) comes from apps that were built in 2019 and earlier.

Interesting aspects
▪️ Just 1% of revenue in 2025 came from apps that were built in 2025
▪️ Revenue concentration in subscriptions + in-app is actually higher in mobile non-gaming apps than in mobile gaming apps (it is different market, although not necessarily easier)
▪️ From positive side share of revenue from apps that are 2-3 years old is pretty high already (16% already so for sure that share will increase till end of the year)

What it means?
👑 As I was mentioning a few times already, apps market is getting “the winner takes all” type of the market (it is similar case for many industries: Gaming, Entertainment, Movies, Music etc.). There are still some niches that can be captured, although not necessarily very stable..

#apps #mobilegaming #insights