Liftoff, the AI-powered engine behind some of the mobile app economy’s fastest-growing names, just secured a new ally in its ascent: General Atlantic. The global investment giant has acquired a minority stake from Blackstone, who remains the majority shareholder, marking a major milestone in Liftoff’s evolution as a performance marketing powerhouse.
“This is a defining moment—a fusion of momentum and ambition. Over the last three years, we’ve merged two powerhouses, launched our Cortex AI platform, and built serious velocity. General Atlantic’s investment validates that progress and propels us into the next chapter. We’re still in the early innings of a massive, fast-moving market, and with the right team and partners, we’re ready to lead the mobile economy into the future.”
AI, Mergers, Momentum
This isn’t just a financial transaction—it’s the next move in a carefully orchestrated growth strategy. Blackstone first catalyzed Liftoff’s rise by merging it with Vungle in 2021, fusing two mobile titans into one dominant force. Under CEO Jeremy Bondy’s leadership, Liftoff launched its proprietary Cortex AI platform and expanded its reach, solidifying its reputation as the go-to growth partner for mobile developers worldwide.
“We’re excited to team up with Jeremy and his leadership to help scale Liftoff’s next era. With breakthrough AI, operational excellence, and deep customer focus, Liftoff sits at a pivotal inflection point. Backed by Blackstone’s foundation, we’re ready to accelerate this momentum together.”
Fueling the Future of Mobile
Now, with General Atlantic in the mix—renowned for backing transformational tech ventures—Liftoff is poised to supercharge its roadmap. Expect strategic M&A, cutting-edge AI innovation, and deeper roots in the ever-expanding app economy.
As Bondy puts it: “This isn’t just a vote of confidence, it’s a launchpad. We’re just getting started in the world’s most dynamic media environment: the mobile phone.”
“Working alongside Jeremy and the Liftoff team has been a masterclass in transformative growth. This investment showcases our approach—empowering exceptional teams with the resources to unlock next-level potential. We’re excited to welcome General Atlantic and keep driving Liftoff’s extraordinary trajectory forward.”
A Three-Headed Growth Machine
Backed by General Atlantic’s global muscle and Blackstone’s proven playbook, Liftoff is set to redefine how mobile apps grow, monetize, and connect with users globally.
The transaction is expected to close mid-2025, pending regulatory approvals.
