Game Shop best practices in Royal Kingdom from Dream Games

Game Shop best practices in Royal Kingdom from Dream Games

As I’m writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.

Let’s see today, show many of them are presented in Royal Kingdom’s game shop (and how it is different from Royal Match):

✅ Shop again just called “Shop”, which is obviously not too much creative.
✅ Close button is not needed, because now it is accessed from the bottom menu. You can just swipe left to get out of it.
✅ Coins counter is there, always good to know how rich I am.
✅ Sections now have titles, and they are separating special offers from bundles.
✅ Offers come first, then bundles, so as many as possible players will see it. Visibility is the king. Robert? Richard?
✅ Sorting from low to high prices. Same idea – carrying about casual spenders.
✅ Main item in bundles is highlighted. So yeah, bundles clearly have main item, which is always coins pack.
✅ Labels “Popular” and “Best Value” – good for focusing on some particular items.

But what’s bad? Most are the same as in Royal Match. Goods and bads are inherited together.

❌ Biggest difference: mini-version is not there anymore!
❌ Same thing: No ~$5 price points. Either $2, or $10+. That feels strange, but probably is a strategy for raising average check.
❌ Same thing: Labels “Popular” and “Best Value” are only for bundles. Coins packs are just plain, as if they don’t have any volume discounts or not popular at all.
❌ Same thing: Bundle slots are too tight, so all items are packed too close, with small texts, small icons. Information is too dense. Could be x1.5 bigger for better readability.
❌ Same thing: Bundles are actually just a one bundle scaled up several times. Same content, just increased amounts. No creativity. Like they’re trying to fit everything in one bundle no matter what. Could have created themed offers, focused on some aspects of the gameplay, not all-in-one many times in a row.