Facetune’s localization strategy on the App Store is next-level.

Facetune’s localization strategy on the App Store is next-level.

Lightricks did not just translate copy for their AppStore page.
They went above & beyond for their photo editing app:
→ Fully localized visuals
→ Different faces, styles, aesthetics
→ Matching each market’s beauty standards + cultural cues

🇺🇸 Inclusive & polished in the US
🇬🇧 Clean, glowy in the UK
🇯🇵 Soft & natural in Japan
🇰🇷 K-pop glam in Korea
🇫🇷 Editorial chic in France
🇦🇪 Luxe & HD in the UAE

This isn’t just ASO.
It’s knowing your audience, and showing it clearly.
Make people feel like the app was made for them.