Dream Games launched a celebrity advertising campaign.

Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 $𝟮.𝟱M/𝘄𝗲𝗲𝗸 (Not a day, just yet!) and growing. ​

In a bold move to capture global attention, Dream Games has launched a 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻.

Why?

This campaign features a lineup of renowned celebrities, including Lebron James, Kevin Hart, Jimmy Fallon, Shakira, Kaley Cuoco, Johnny Galecki, and others, each bringing their unique flair to promote the game.​ 𝗠𝘆 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗝𝗶𝗺𝗺𝘆 𝗮𝗻𝗱 𝗞𝗲𝘃𝗶𝗻. Dream games already tried this in the past for Royal Match, but it was waaaay smaller (although Simon Cowell allegedly 𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝗲𝘃𝗲𝗻 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 𝗮𝗱)

This reminds me of the good old Coinmaster celebrity creative play with J.Lo, Terry Crews, Kardashians, and others. This was a huge success from the download and revenue perspective for Coinmaster. Is this supposed to be the big push to drive more players to Royal Kingdom? 𝗪𝗵𝘆 𝗻𝗼𝘁 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 𝗶𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗶𝘀 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝟭𝟬𝗫 𝗺𝗼𝗿𝗲 𝗼𝗻 𝗮 𝗱𝗮𝗶𝗹𝘆 𝗯𝗮𝘀𝗶𝘀?

IMHO, Royal Kingdom (RK) has higher CPIs from the get-go. Dream games are not seeing the $ 𝟮𝟮- 𝟮𝟬-𝟯𝟬 𝗖𝗣𝗜𝘀 but rather $𝟰𝟬-𝟱𝟬, which affects the CPI vs LTV equation quite heavily. Also, RK is a new game where you can try crazy new ideas.

The main question still remains the same: 𝗪𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗯𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲? 🙃 🎉