Block Blast: D60 retention of 19% in Q2

In Q2, Block Blast had more downloads than the next four puzzle games combined, but even more impressive…

A D60 retention of 19% 👀‼️, better than most games’ D7.

As mentioned in a prior post, Hungry Studio ran over 3000 A/B tests focused on engagement and retention (50 per week), including (from what I can surmise) running experiments first against AI-simulated players, then promoting the winners to human testing.

Outside of asset generation, is this the most impressive AI use case so far in mobile games❓