3 Things from 2025 Play Ventures Summit
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ง๐ต๐ถ๐ป๐ด๐ ๐ณ๐ฟ๐ผ๐บ ๐ฎ๐ฌ๐ฎ๐ฑ Play Ventures ๐ฆ๐๐บ๐บ๐ถ๐ 1. Game Founders: Get In Front of the CameraOne team had success marketing to Gen Z by going direct. This is another strategy that Lulu Cheng Meservey (fmr. Chief Communication Officer ATVI) advocates, but for different aims. One for founders to remain in the driver's seat of their own story, while another is about great marketing creative that drives authenticity. I rarely see game founders take the lead on either of these dimensions. To the extent game founders "talk to customers", it's usually customers talking ๐ข๐ต them rather than proactively seeking to extract from random samples. UXR is useful here, but it's one data point, just as talking to customers is another. The great thing about marketing creative is that it's cheap to try, so there's not a lot to lose. At worst, […]