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Oxana Fomina

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Slots, Solitaire & Bingo: What Unites Successful Events

๐–๐ก๐š๐ญ ๐”๐ง๐ข๐ญ๐ž๐ฌ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ ๐„๐ฏ๐ž๐ง๐ญ๐ฌ ๐ข๐ง ๐’๐ฅ๐จ๐ญ๐ฌ, ๐’๐จ๐ฅ๐ข๐ญ๐š๐ข๐ซ๐ž ๐š๐ง๐ ๐๐ข๐ง๐ ๐จAcross genres, the most profitable events are built on three universal elements that consistently increase both engagement and revenue. These principles are not limited to one type of game โ€” they scale across Slots, Solitaire, and Bingo. ๐’๐ž๐œ๐จ๐ง๐ ๐‹๐š๐ฒ๐ž๐ซ ๐จ๐Ÿ ๐๐ซ๐จ๐ ๐ซ๐ž๐ฌ๐ฌ + ๐ƒ๐จ๐งโ€™๐ญ ๐‹๐จ๐ฌ๐ž ๐ˆ๐ญ + ๐‚๐ฅ๐ž๐š๐ซ ๐’๐ฉ๐ž๐ง๐๐ข๐ง๐  ๐€๐œ๐œ๐ž๐ฅ๐ž๐ซ๐š๐ญ๐จ๐ซ1. ๐’๐ž๐œ๐จ๐ง๐ ๐‹๐š๐ฒ๐ž๐ซ ๐จ๐Ÿ ๐๐ซ๐จ๐ ๐ซ๐ž๐ฌ๐ฌOn top of the core gameplay, players receive an additional track: a mini-board, hidden cells, or a win-streak progression. This gives players the feeling of constant movement and achievement, while encouraging them to play longer sessions and perform more actions.2. ๐๐ซ๐ž๐ฌ๐ฌ๐ฎ๐ซ๐ž ๐จ๐Ÿ '๐ƒ๐จ๐งโ€™๐ญ ๐‹๐จ๐ฌ๐ž ๐ˆ๐ญ'Players face the risk of losing progress if they fail or run out of time. Quest chains, streak-based tasks, or boosters that last until the first loss all create the tension of maintaining progress. This pressure […]

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Royal Match: How New Event Design Increased Revenue by 14.6%

๐‘๐จ๐ฒ๐š๐ฅ ๐Œ๐š๐ญ๐œ๐ก ๐‚๐š๐ฌ๐ž ๐’๐ญ๐ฎ๐๐ฒ: ๐‡๐จ๐ฐ ๐š ๐๐ž๐ฐ ๐„๐ฏ๐ž๐ง๐ญ ๐ƒ๐ž๐ฌ๐ข๐ ๐ง ๐ˆ๐ง๐œ๐ซ๐ž๐š๐ฌ๐ž๐ ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐›๐ฒ 14.6% In May 2025, Dream Games launched a new weekend tournament in RoyalMatch, Propeller Rush. The player competes in 30-minute rounds against four opponents, aiming to create the most Propeller bonuses. The event has three stages with increasing rewards, but losing at any stage immediately ends the tournament. To advance, the player must take first place every time. This weekend's tournament runs from Friday to Sunday. ๐Š๐ž๐ฒ ๐…๐ž๐š๐ญ๐ฎ๐ซ๐ž The โ€œsudden deathโ€ rule โ€” the event ends after the first loss, creating a unique sense of risk and intensity compared to traditional tournaments. โ€œSudden deathโ€ elimination rule after any loss is a new feature for popular Match-3 games.This mechanic immediately proved effective: during the first 3 days, revenue increased by 14.6% compared to the previous weekend. The tension of […]

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Game Deconstruction: Magic Sort by Grand Games

๐ŸŽฎ Game Deconstruction: Magic Sort by Grand Games ๐Ÿš€ From Flow to Fatigue โ€” A Playerโ€™s Journey I recently discovered Magic Sort, and on the first day, I completed 60 levels. I was in flow โ€” fully immersed, effortlessly progressing. But over time, I started to observe when and why that flow started to break. What engaged me? What pulled me out? And what was missing? ๐Ÿ” ๐–๐ก๐š๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ ๐ฐ๐ž๐ฅ๐ฅ The game offers early access to flow โ€” intuitive mechanics, fast onboarding, clear rewards.Events are introduced quite early: Broom Streak, Jetpack Race, Sky Jump โ€” an attempt to diversify engagement and appeal to different player types. โš–๏ธ ๐–๐ก๐š๐ญ ๐๐ข๐ฌ๐ซ๐ฎ๐ฉ๐ญ๐ฌ ๐ญ๐ก๐ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž Flow is easily broken by spikes in level difficulty and a lack of balance between easy and hard levels. With an increasing number of โ€œhardโ€ and โ€œsuper hardโ€ levels, […]

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The Event Strategy That Got Players Hooked and Paid Off

๐“๐ก๐ž ๐„๐ฏ๐ž๐ง๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐“๐ก๐š๐ญ ๐†๐จ๐ญ ๐๐ฅ๐š๐ฒ๐ž๐ซ๐ฌ ๐‡๐จ๐จ๐ค๐ž๐ โ€“ ๐€๐ง๐ ๐๐š๐ข๐ ๐Ž๐Ÿ๐Ÿ Century Games launched the Moonlight Festival in ๐–๐ก๐ข๐ญ๐ž๐จ๐ฎ๐ญ ๐’๐ฎ๐ซ๐ฏ๐ข๐ฏ๐š๐ฅ, showcasing how deeply integrated event design can drive engagement and monetization.๐Ÿ“ˆ The result was +23.8% ๐ข๐ง ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐š๐ง๐ +20% ๐€๐‘๐๐ƒ๐€๐”, according to Sensor Tower. This is a powerful reminder that event design pays off for players and publishers when it is purposeful and player-centric. ๐ŸŽฏ The Festival featured six synergistic components โ€” all woven together to create a sense of purpose, urgency, and progression:๐Ÿ”น ๐˜๐˜ข๐˜ณ๐˜ท๐˜ฆ๐˜ด๐˜ต ๐˜”๐˜ฐ๐˜ฐ๐˜ฏ ๐˜ž๐˜ช๐˜ด๐˜ฉ๐˜ฆ๐˜ด โ€“ A 21-level battle pass acting as the central hub, offering both free and premium tracks. ๐Ÿ”น ๐˜’๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜๐˜ข๐˜ณ๐˜ท๐˜ฆ๐˜ด๐˜ต โ€“ Daily tasks with tournament-style leaderboards. ๐Ÿ”น ๐˜“๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด' ๐˜š๐˜บ๐˜ฎ๐˜ฑ๐˜ฉ๐˜ฐ๐˜ฏ๐˜บ โ€“ A table-based task system with clear goals and instant feedback. ๐Ÿ”น ๐˜ž๐˜ช๐˜ด๐˜ฉ๐˜ง๐˜ถ๐˜ญ ๐˜™๐˜ข๐˜ฅ๐˜ช๐˜ข๐˜ฏ๐˜ค๐˜ฆ โ€“ Rewarding regular in-game activity. ๐Ÿ”น ๐˜›๐˜ฐ๐˜ฑ-๐˜ถ๐˜ฑ ๐˜‰๐˜ฆ๐˜ฏ๐˜ฆ๐˜ง๐˜ช๐˜ต๐˜ด โ€“ […]

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Fishdom by Playrix: Fantastic Results

What I truly admire about Playrixโ€™s games is their innovative approach to monetization and retention. Let's explore the event that led to fantastic ๐Ÿ“ˆ results according to Sensor Tower data:+32.3% ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž+44.4% ๐€๐‘๐๐๐”+13% ๐ƒ๐š๐ข๐ฅ๐ฒ ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ+16.6% ๐ƒ๐š๐ข๐ฅ๐ฒ ๐“๐ข๐ฆ๐ž ๐’๐ฉ๐ž๐ง๐ญ Over the past two years, Fishdom has introduced long-term meta-events that run for nearly a month. These arenโ€™t just side contentโ€”theyโ€™re strategic systems with independent mechanics layered over the core gameplay, keeping players engaged on multiple levels.๐Ÿ” On the Playliner calendar below, you can see two examples: One with a Merge mechanicOne with an Expedition mechanicLetโ€™s dive deeper into the ๐„๐ฑ๐ฉ๐ž๐๐ข๐ญ๐ข๐จ๐ง ๐„๐ฏ๐ž๐ง๐ญโ€”especially how it evolved in 2024 with the introduction of the ๐†๐ž๐ฆ๐ฌ๐ญ๐จ๐ง๐ž ๐“๐ซ๐š๐ข๐ฅ ๐ฆ๐ข๐ฅ๐ž๐ฌ๐ญ๐จ๐ง๐ž ๐ž๐ฏ๐ž๐ง๐ญ.๐Ÿ—บ๏ธ Expedition is an exploration event with its own map, storyline, and energy system. Players explore, clear obstacles, collect resources, and help characters progress.๐Ÿ’Ž Gemstone Trail runs alongside […]

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Extraordinary results from Monopoly Go’s Tycoon Racers event

In June 2024, Scopely's Monopoly Go introduced "Tycoon Racers," Team-based event that delivered extraordinary results: a 48.8% revenue increase and a 71% jump in Average Revenue Per Daily Active User, according to Sensor Tower data. This marks the second consecutive year a Monopoly Go event has ranked among the top five monetization events in mobile gaming.What made it work? Building on the success of their 2023 "Baking Partners" event, the team enhanced:โœ… ๐“๐ž๐š๐ฆ ๐๐ฒ๐ง๐š๐ฆ๐ข๐œ๐ฌ - expanding from pairs to teams, creating stronger social obligationsโœ… ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐ž๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ - introducing real-time competition against other teamsโœ… ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐œ๐ฒ๐œ๐ฅ๐ž๐ฌ - breaking into shorter tournaments requiring daily participationโœ… ๐‘๐ž๐ฐ๐š๐ซ๐ ๐ฉ๐ฌ๐ฒ๐œ๐ก๐จ๐ฅ๐จ๐ ๐ฒ - implementing choice-based rewards with higher perceived valueโœ… ๐€๐ง๐ญ๐ข๐œ๐ข๐ฉ๐š๐ญ๐ข๐จ๐ง ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  - allowing resource collection before events beginThe evolution from "Baking Partners" to "Tycoon Racers" demonstrates how thoughtful enhancement of social mechanics, competition frameworks, and reward […]

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Smart Monetization Approach for Hard Levels in Match-3 Games

๐Ÿ”ฅ Smart Monetization Approach for Hard Levels in Match-3 Games ๐Ÿ”ฅThe game's brilliantly designed "hard level bundle" system demonstrates how thoughtful player psychology integration can drive both revenue and player satisfaction. The strategy revolves around offering premium bundles at precisely timed moments when players face challenging levels, with offers that include unlimited boosters, lives, and extra moves. What makes this system particularly innovative is its integration with a streak mechanic. The system goes even further with sophisticated player segmentation, offering different bundle variations based on player profiles and behaviors. The addition of ad-watched unlimited boosters shows how the system continues to evolve, creating multiple monetization pathways while maintaining player engagement.

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Web Stores Impact & Trends

๐ŸŽฎ Web Stores Impact & TrendsThe mobile gaming industry has faced significant revenue challenges in 2024, with a notable decline across various genres and platforms. One key factor contributing to this shift is game developers' increasing adoption of web stores, bypassing platform fees, and offering better value to players. The shift toward web stores represents a significant evolution in mobile game monetization. Games implementing these strategies create direct relationships with players while offering better value, potentially reshaping the industry's revenue distribution model.

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Successful Growth Strategy Behind Dice Dreams

SuperPlay first rolled the dice on Dice Dreams back in 2019, and fast forward to 2024, itโ€™s enjoying its biggest winning streak yet. Not only has the studio managed to scale Dice Dreams to new heights, but they've also introduced a rising star: Domino Dreams. Launching a new hit in todayโ€™s hyper-competitive market? Thatโ€™s no small feat. The buzz around SuperPlayโ€™s meteoric rise hasnโ€™t gone unnoticed. Gaming giant Playtika is now set to acquire SuperPlay in a blockbuster deal potentially worth up to $1.95 billion. In the fast-paced world of mobile gaming, few titles can boast such rapid and sustained growth as Dice Dreams. Since its global launch on February 5th, 2020, the game has transformed from an underdog into a board game juggernautโ€”especially throughout 2023 and 2024. According to Sensor Tower, since the start of 2023, Dice Dreams has […]

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Multiple Paid Pass: Boost Player Choice, Rewards, Playtimes, And Revenue

Based on an analysis of 44 games we show how multiple paid pass options can impact player retention and monetization. In recent years, the Battle Pass system has become a cornerstone of monetization strategies in the video game industry. However, with new mechanics like the "Multiple Paid Pass," developers are discovering even more opportunities to enhance player engagement and revenue growth.  This article explores this model's trend and successful implementations, based on an analysis of 44 games across various genres, and discusses how multiple paid pass options can impact player retention and monetization. As the gaming market becomes increasingly competitive, developers constantly seek new ways to retain players and increase monetization. The introduction of the Multiple Paid Pass model reflects a growing trend towards providing players with more personalized and flexible engagement options. The introduction of the Multiple Paid Pass […]

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Candy Crush Saga’s Unique Challenge For More Lives

The innovative challenge mechanism activates in Candy Crush Saga by King when a player has exhausted all lives, presenting an exclusive opportunity for an additional attempt to conquer the level. This unique feature, offers a player the chance to earn 1 life as a reward for successful completion of the level. This daily-available challenge surfaces once all lives are depleted, opening a challenge window that grants players an extra shot at level completion, making it a strategic and engaging addition to the game's dynamics. โœ… ๐„๐ง๐ก๐š๐ง๐œ๐ข๐ง๐  ๐๐ฅ๐š๐ฒ๐ž๐ซ ๐‘๐ž๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง By offering an additional attempt after all lives are spent, the game effectively encourages players to continue engaging with it, even after facing setbacks. This can increase the time spent in the game and improve player retention rates. โœ… ๐‘๐ž๐ฐ๐š๐ซ๐๐ข๐ง๐  ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ The incentive of receiving an extra life for completing the challenge […]

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What Do You Like Most About Your Job?

I really enjoy finding cause-and-effect relationships in player behavior, discovering insights in data, exploring games, and identifying triggers and call-to-actions that motivate players to engage, return, and pay. I love learning not just why a game/event/offer evokes certain emotions and feelings, but most importantly, because of what? I am fascinated by deconstructing the gameplay and events to understand the secret to a game's success. I am incredibly inspired when I see the beauty and pattern of engagement and monetization mechanics. I sincerely admire the work that the game creators have done, and I often want to meet and learn about those who have created a particular event or mechanic in a game. I feel absolute exhilaration when I first research an event and it seems genius to me, and then I study the game's metrics during the first launch of […]

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