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Ömer Yakabagi

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Mobile Gaming Today: April’22 Week

Ciao Fam, Heading to HGC Berlin soon. Hit me up if around 🕺🏻 👌🏻 Top Gaming Content » Royal Kingdom’s Hollywood Power Play: Last Hurrah or Royal Rebirth? Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft-launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. After years of pivots and a rocky soft launch, Royal Kingdom is back. This time with what may be mobile gaming’s priciest celebrity campaign, starring LeBron James, Jimmy Fallon & Shakira. Dream Games’ high-stakes play has reignited speculation: is this a desperate revival, or the launchpad for a broader Royal IP? Now, nearly a clone of Royal Match, Dream’s […]

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Gaming On: Winning Creatives, From Hook to Install

Ever seen a Game Ad & Thought - ‘Wait, this looks fun!' and you hit download? The Mobile Gaming Ad landscape is evolving fast, with AI-driven insights reshaping how creatives are designed. The best-performing ads follow distinct patterns. And yeah, we don’t want to see Sexist & Disturbing Ads anymore… What's behind the winning creatives? Just sat down with Brijesh Bharadwaj, Co-founder of Segwise, a platform using AI to help UA teams optimize Game Ads. With experience scaling apps from 100K to 1M+ DAU and managing $6M in UA spends, Brijesh knows what works out there. MANY theories on 'Great Ads'. How did you crack the code? Brijesh: Honestly, we use AI to do the heavy lifting. The best answers come from data, not always gut feeling. We analyzed 500+ top-performing creatives across puzzle, strategy, and sim genres, by automatically […]

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Finland: Winning Europe’s start-up crown?

Just saw the news right after Ilkka's LI post. Finland Bets Big on Start-Ups with Maria 01 Super Campus Maria 01 plans to become the biggest start-up campus in Europe Yellow diggers are shoring up mounds of earth, as construction workers prepare to lay the foundations for what's set to become the largest start-up campus in Europe. The project is an expansion of Maria 01, a co-working and event space for entrepreneurs and investors, as well as larger corporations that want to collaborate with tech start-ups. Its existing facilities across the street already house around 240 start-ups. They are spread across six buildings that used to make up the city's first hospital, founded in the 19th Century and notorious in Helsinki for treating patients with the plague. Now, the current 20,000 sq m site is a hub for companies developing […]

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Netflix Just Dropped a Black Mirror Mobile Game

Welcome to Black Mirror: Thronglets, the brand-new mobile game launching alongside the latest season of Black Mirror on Netflix. Inspired by the episode Plaything, this isn’t your average nostalgia trip. It’s a dark dive into digital affection, emotional manipulation, and what happens when your virtual pet wants something more than just snacks. Seen the episode? You already know the vibe.Haven’t yet? Sad. https://www.youtube.com/watch?v=sJ7tXCvTfWE&ab_channel=NetflixGames Inside The Glitchy Heart Of Thronglets When Andrea Jacobson pitched the idea of turning Plaything’s fictional game into reality, we were all in. Who could resist a project that turns childhood comfort into high-tech dread? Thronglets starts out sweet. It’s cute. Quirky. Even lovable.Then it gets curious.+ Gets clingy. A Story You Don’t Just Watch, You Play This isn’t a promo. It’s a full-blown narrative extension. Netflix is pushing the boundaries of storytelling, letting you step inside […]

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Gaming ON: Rina Onur Sirinoglu Talks Spyke Games

Last week, we had a wonderful chat with Rina Onur Sirinoglu, CEO & Co-Founder of Spyke Games, and one of the key figures behind Peak’s legendary rise. We talked about how far Turkey's Mobile Gaming ecosystem has come and where it’s headed next. From humble beginnings to billion-dollar exits, from scrappy teams to world-class talent, all about what’s changed, what still matters, and why the next big gaming wave might just start in Istanbul. Some real gems in here, lezgo! 🕺🏻 How has the Turkish gaming ecosystem changed since the founding days of Peak? When Peak was founded in 2010, the gaming world was a completely different place. There was virtually no mobile gaming scene, and certainly no “ecosystem” to speak of in Turkey. In those early days, we found ourselves learning by doing—figuring things out as we went along. […]

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Mobile Gaming Today: April’1 Week

Hey Fam, Was Ramadan Festival week! I had the best time playing Mo-co, Squad Busters & Brawl Stars with my nephews! Lots of laughs & sweet moments all around (: 👌🏻 Top Gaming Content » Helping Your Players In a Smart Way 🌿 Top puzzle games know the secret: support players, even if it means less short-term cash. From Royal Match’s smart propeller targeting to Toon Blast’s clean levels, these subtle touches help players win without feeling squeezed ¯\_(ツ)_/¯ Help is Help. Royal Match’s “take a look” before end-game offers might lower conversions, but it builds trust. These aren’t just kind gestures; they’re smart, player-first design that drives long-term loyalty and revenue. And it’s not just puzzles. A helpful AI or clear progression works wonders in any genre. Quick wins are easy, but great games play the long game by […]

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Today marks the launch of Supercell Investments!

Today marks the launch of Supercell Investments New Brand and Website, Doubling Down on Global Game Studio Support 🚀 In a bold move, reinforcing its position as one of the most influential forces behind the scenes of game development, Supercell Investments has officially launched its brand-new website: investments.supercell.com. The sleek redesign isn’t just a cosmetic overhaul, it’s a statement of intent. Backed by the powerhouse behind mobile juggernauts like Clash of Clans, Clash Royale, Brawl Stars, and the upcoming Squad Busters, Supercell Investments is renewing its mission to support the most ambitious game studios and game tech teams worldwide. ✅ What’s new: Supercell Investments isn't new, but this is the first time they’re publicly showcasing it in such a structured, open, and branded way. The new website and refreshed branding are meant to make their mission, backed studios, and investment […]

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Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play

A New Era, Powered by Mobile Ubisoft just hit start on a bold new strategy: building a powerhouse subsidiary to lead its flagship franchises into a mobile-first, multi-platform future. Backed by a game-changing €1.16 billion investment from Chinese tech giant Tencent, this new entity is laser-focused on turning Assassin’s Creed, Far Cry, and Rainbow Six into evergreen, always-on experiences. Franchises Reforged for a Connected Generation This isn’t just about repackaging blockbusters. Ubisoft’s new subsidiary will reimagine its biggest IPs into living ecosystems—delivering deeper solo adventures, richer multiplayer, free-to-play access points, and social features tuned for today’s mobile-savvy audience. It’s the ultimate pivot from traditional boxed games to cross-platform, continuously evolving worlds. Tencent’s investment values the unit at a whopping €4 billion, with a 25% minority stake, marking a serious vote of confidence in Ubisoft’s mobile and platform-agnostic future. From Console […]

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Ghibli-Style AI Art Takes Over ChatGPT

If your social feeds have turned into a dreamy, anime-soaked wonderland, you're not alone. The internet’s latest obsession? AI-generated Studio Ghibli-style images, transforming everything from historical icons to meme culture into magical stills straight out of My Neighbor Totoro. But here’s the plot twist: this viral trend is powered by OpenAI’s new GPT-4o model, and it's already shaking up the creative world, including mobile gaming. Isn't it illegal? AI’s Copycat Moment: The Copyright Storm Is Here. AI giants like OpenAI are already under fire for using creators’ work without consent, and a new viral image generator just turned up the heat. Here’s why it’s a tipping point: Artists recognize their own style. This tool mimics with eerie precision, revealing that copyrighted works were likely used to train the AI. It skirts the law, not the ethics. The AI alters just […]

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Game Over for Sexist Mobile Ads

Mobile gaming’s fun, until the Ads get weird. And sexist. And downright disgusting. The UK’s Advertising Standards Authority just dropped the ban hammer on eight mobile game ads that crossed a line—hard. Think: women as props, porn tropes masquerading as game previews, and disturbing depictions of coercion wrapped in cutesy animation. The ASA called it what it is: shocking and unacceptable. See: Actions being taken on Sexualised Ads 🤯 Wait, This Is Still Happening? Jup. ¯\_(ツ)_/¯ Despite progress in other media, mobile game ads are stuck in a grim loop of clickbait and sleaze. Why? Low CPI = Business as usual :)) They’re not edgy. GROSS. And yet, they WORK. That’s the problem :)) Real Cost? 🚫 Misleading gameplay = player distrust 💔 Sexist content = alienating 48% of the mobile gamer base (yep, that many are women) 📉 Fake […]

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Future of Mini-Games: PlaysOut Secures $7M

PlaysOut, the UAE-based mini-game platform, just secured $7 million in seed funding, catapulting its valuation to $70M. The fresh capital will fuel its mission to revolutionize digital engagement by integrating its vast mini-game library into "Super Apps," driving Higher Revenue & User Retention. Power Players Behind the Round The funding was led by OKX Ventures, KBW Ventures, and Kenetic Capital, with backing from industry heavyweights like Pacific Century Group, Gam3Girl Ventures, Oak Grove Ventures, and Aptos. Big Moves & New Tech Last year, PlaysOut teamed up with Tencent Cloud, leveraging its mini-program framework to expand content ecosystems. Operating like a "Steam for Mini-games" or "Netflix for Game Catalogs," PlaysOut’s platform supports multi-engine compatibility and SDK tools, enabling seamless integration into high-traffic apps. 🚀 Coming in May: PlaysOut is set to launch its embedded SDK.

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Mobile Gaming Today: Gaming Investments Week

Hey Folks, GDC Week 🤟🏻 Hope you’re enjoying the show there. Me? Fully focused on growing Gamigion.com, so much going on here! 😄 Not sure about the next event, but I miss my Event MAFIA! 🔫 👌🏻 Top Gaming Content » Let Players Play Their Way: Personalization 🤟🏻 Gaming personalization isn’t just about algorithms tweaking things behind the scenes, it’s about giving players control. From Candy Crush’s speed toggle to Monopoly Go’s event rewards, the best games let players shape their own experience. More choice = more engagement, better retention, and a game that feels personal. The future? Less invisible segmentation, more meaningful player decisions. Full article here 🤟🏻 🤟🏻 Game of the Week » Lucky Defense Analysis: 111%’s Risky Bet That Won Big They took the classic tower defense genre, rolled the dice, and ended up creating one of […]

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