🚨 Rewarded UA in 2025?

🚨 Rewarded UA 2025! ⚡️ Spent an hour to save your time & energy.AppsFlyer Performance Index is OUT.Let's take a closer look at theIncentives, Platforms, Apps, Channels, or UA... 😅Anyway.Let's make one thing crystal clear. 👇🏻Rewarded Networks are now full UA Partners, not just side channels.🦄adjoeleads with the widest global footprint.- Saw that it's No:1 in US, EMEA & APAC!🕺🏻exmox GmbHclimbs hard with a solid reach.- Keeps rocking over Casual & Match!⚡️Gamelightdominates NA Casual.- Android High-Performer!✈️TyrAdsshows the biggest category spread.🤟🏻Almediasurprises with strong Midcore & Match.Mistplayremains the premium NA source with high-LTV users.Other players likeBesitos | KashKick,Prodege, LLC,Influence Mobile,Scrambly&MAFact as sharp genre specialists. More Solid info? • Apple Ads remained the number one global media source for iOS gaming, with AppLovin narrowing the gap and leading in tier one North America and Western Europe. • Google Ads led across Android gaming, […]

Ömer Yakabagi December 4

Highlights

8 New Products by AppsFlyer, Redefining Growth Measurement!

AppsFlyer went for something RADICAL. Just rolled out 8 new BIG products, and the message is loud and clear: this is no longer just “Mobile Attribution.” This is the Modern Marketing Cloud, unified, automated, measurable, and built for a world where AI is your new teammate. Yep, here to dive deep for ya! Remember that AppsFlyer nears a buyout with a valuation of up to $3 billion. Let's start with smt cool! Piyush from Nazara & Gustav from Pixel Federation https://www.youtube.com/watch?v=9AhCHm6N_fw Enjoyed asking hard questions to Markus from Metacore, Mikko from Fingersoft & Jonathan from Snowprint. https://www.youtube.com/watch?v=HpcFyXuLWp8 Also had a big pleasure chatting with Saikala, Co-Founder of UA Society. https://www.youtube.com/watch?v=4gFvmRBNxAU And ofc took some time to discuss STUFF with someone Smart. https://www.youtube.com/watch?v=0NrikHnE_JA 👉🏻 AppsFlyer CEO & Co-Founder Oren Kaniel "Now, in the AI era, we’re empowering them to go beyond […]

Ömer Yakabagi November 18

Analysis

Takeaways from Dublin, Google App Summit 2025

~300 Attendees, ~200 Companies, 20+ Countries in 1 Show. ⚡️ What was hot there? Yeah, you're right, AI. + Much more 😅 30+ Sessions & Lots of Networking! So, we asked the industry folks about the future of Mobile Gaming & Monetization. Biggest Headaches 👇🏻 Segmentation? Retention? Ads? AI? ⚡️ Let’s hear it directly from the industry! 👇🏻 Special thanks to Alexis, Mert, Berk, Fatma, Barış, Alessandro, Oscar, Arina & Vitalii ⚡️ Retention to Monetization: Long Journey You know. The challenge there is to balance Revenue & Player Trust. Was curious about how the industry people see it. Asked & Prepared for ya :)) Let's hear from them! 🕺🏻 “Retention is Everything”“More value, same users. Nail retention, and everything else follows.” https://www.youtube.com/watch?v=8NLWBqw8wvE Focus on LTV & Retention”“Bad ads kill trust. The best publishers are those who test new alphas relentlessly.” […]

Ömer Yakabagi October 20

Highlights

7 Deadly Sins of Mobile Games

Mobile Gaming thrives on our INNER DEMONS. 😈 Are we SATAN? A bit. Studios know how to feed'em all. Packed with psychological hacks designed to keep players hooked, so we stay longer, tap more, and yeah… eventually cough up some cash or watch just one or just ten more ads. Imagine we start adding which deadly sin to add to our GDDs, lol. Here’s the 7 Deadly Sins of Mobile Gaming, matched with the genres and games. 😴 Sloth – Idle / Incremental The Sin: Play without playing. Progress while doing literally nothing. 👉 Idle Miner Tycoon You’re the CEO. The mines run while you nap. You don’t grind; Idle Miner grinds for you. What’s Really Going On: It’s productivity theater. Dopamine for minimal effort. Login, tap, feel accomplished, without actually playing.Idle games hijack your brain’s reward loop… and call […]

Ömer Yakabagi July 7

Highlights

Mobile Game Leaders: H1 2025

Welcome to H1 2025 Mobile Game Leaders 🤟🏻 Data source: AppMagic Global Leaderboard: Game Publishers 720 Million Downloads to 3.2 billion IAPs. (: Hypercasual-Only? Ad Creative World Out of 725,000 Ad Creatives on iOS: Top GEOs by Impression US: 34% UK: 6% France: 4% Canada: 4% Mexico: 4% South Korea: 3% Germany: 3% UAE: 3% Italy: 3% Brazil: 3% Turkey: 3% Top Ad Networks by Impression Facebook: 46% Mintegral: 21% AppLovin: 9% Unity: 9% Smadex: 5% Out of 1.3 Million Creatives on Android: Top GEOs by Impression United States: 20% India: 12% Mexico: 6% Brazil: 5% Indonesia: 5% France: 4% Turkey: 4% U.K: 4% Germany, Poland, Spain, Italy, S. Arabia: 3% Top Ad Networks by Impression Facebook: 33% AppLovin: 28% Mintegral: 12% YouTube: 10% AdMob: 7% Unity: 6% Global Games Leaderboard #1 Block Blast by Hungry Studio Still on fire with 210M installs, just crazy! […]

Ömer Yakabagi July 3

Highlights

Mobile Gaming Today: June 17

🦄 Content of the Week ⚡️ Game Economy That Drives Retention & Revenue Even the best games thrive on trial and error. When we talk about Game Economy, we often focus on numbers: How much do things cost? How do players earn? To drive Retention & Revenue, we need deeper questions: » But to build THAT kind of Economy, you need to: Master more than Math Work with these 6 elements 🤟🏻 Industry Highlights ⭐️ HTML5 Gaming Gold Rush: Discord, Telegram, X & More The huge potential for games on every platform with a browser! 🇮🇳 Indian Gaming Industry Surge You missed China. You slept on Brazil. Don’t miss India. This isn’t “emerging.” It’s exploding. 🇪🇺 Supercell’s Ilkka Paananen on Gaming, AI & Europe’s Edge $13.5 billion in revenue across 2.5 billion downloads. Crazy? Supercell experienced explosive growth in 2024 […]

Ömer Yakabagi June 16

Analysis

Supercell’s Ilkka Paananen on Gaming, AI & Europe’s Edge

🚀 Record Growth in 2024 – and What’s Next? "Last year was a record year for us... we saw almost 80% annual growth." Supercell experienced explosive growth in 2024 across revenue and player base. While Ilkka notes this level won’t be the annual norm, he confirms strong momentum across live titles and excitement for new games in development. $13.5 billion in revenue across 2.5 billion downloads. Crazy? Data: AppMagic 🧠 Creating Hits in a Noisy World "It absolutely is harder... the level of competition for people’s free time is just so much tougher." Paananen explains that today’s gaming environment isn’t just crowded with games, but also social media, video, and other distractions. Standing out requires better creative tools and smarter teams. 🤖 AI as a Creative Co-Pilot "We believe AI gives our creative people superpowers." Ilkka sees AI not as […]

Ömer Yakabagi June 13

Highlights

Real-Life Comeback: AI Boom to Reboot Human Events

Hot stuff out here. “Within the next 3 years, there will be so much AI, in particular AI video, people won’t know if what they see or hear is real.”— Mark Cuban Welcome to the paradox of progress. AI is exploding. Reality is imploding. We’re not just living in the age of deepfakes — we’re living in the age of deep doubts. And when everything feels synthetic, the only thing that stands out is what’s real. That’s why Cuban calls it the Milli Vanilli effect — a callback to the music duo that lip-synced their way to fame... until the illusion collapsed. In a world of AI-generated faces, voices, and hype, the backlash is brewing. The result?A new golden age of human connection. Events, meetups, conferences, real-life experiences — they're about to pop off like never before. Forget endless Zoom […]

Ömer Yakabagi June 12

Highlights

SensorTower Southeast Asian Mobile Gaming Market Report 2025

The mobile gaming market in Southeast Asia (SEA) continues to surge in 2025, cementing its position as one of the most promising regions for game developers and publishers. This report, based on SensorTower data, explores App Store and Google Play performance across SEA, including top-performing genres, market-specific trends, and leading games by downloads and revenue. 🌏 SEA is a mobile gaming powerhouse, ranking #2 globally for downloads (1.93B in Q1 2025) with $625M in IAP revenue (ranked #7). 🇮🇩 Indonesia leads SEA in downloads (870M in Q1 2025), while Thailand tops IAP revenue ($162M). 🎮 Arcade & Simulation subgenres dominate downloads, while Strategy, RPGs & Shooters lead IAP revenue. Mobile Legends: Bang Bang remains the top earner. 🔎 Subgenre deep dives are included for Indonesia, Thailand, Vietnam, and the Philippines. 💼 A special case study on Mobile Legends: Bang Bang […]

Ömer Yakabagi June 6

Highlights

Ad Creatives is a hot topic.

🔥 'Ad Creatives' is a hot topic. Seen AppsFlyer's State of Creative Optimization 2025 Report?+ Big shot by Meta & dentsu💰 Data out of 1.1M creatives, $2.4B in ad spend.One massive insight: Performance is personal.🦄 Mobile Gaming?Top 2% of Ad Creatives DOMINATE, pulling 53% of TOTAL SPEND!• Failure > Success on Social (Casual)• Challenge > Excitement for Retention (Hypercasual)• Community & Competition = Retention Gems in Midcore• Social Casino = Pure Fantasy Wins 😶‍🌫️ Strategic Shifts• Scale alone ≠ Success — Emotion + Measurement matter• Retention & IPM don’t always align — Balance is everything• UGC formats like Gameplay Reviews & Arcs like Failure-to-Success are undervalued gold.⚡️ More?AI. Transforming creative optimization out there.Full Report here

Ömer Yakabagi May 30

Highlights

Apple Blocks $9 billion in App Store Fraud Over Five Years

$2B+ in Fraud Blocked: In 2024 alone, Apple stopped over $2 billion in potentially fraudulent transactions. 1.9M+ Risky Apps Blocked: Over 1.9 million app submissions were rejected for violating security, privacy, or quality standards. Massive App Review Scale: Apple reviewed 7.7 million apps, rejecting 43K for hidden features, 320K for spam/clones, and 400K for privacy violations. Account Enforcement: 146K developer accounts terminated for fraud. 711M customer account creations blocked; 129M accounts deactivated. Pirate App Crackdown: Blocked 10K+ pirate apps and stopped 4.6M illicit installs outside official stores. Rating Manipulation Prevention: Processed 1.2B+ reviews, removed 143M+ fake reviews. Removed 7,400+ apps from charts and 9,500+ from search results. Payment Security: Detected 4.7M stolen cards, banned 1.6M accounts. 420K+ apps use Apple Pay/StoreKit for secure transactions. Bottom Line Apple continues to invest heavily in fraud prevention, protecting users and developers with strict […]

Ömer Yakabagi May 27

Highlights

U.S. to Break Up Google’s Ad Tech Empire

The U.S. Department of Justice just dropped a bombshell: they want Google to break apart its ad tech business, starting with AdX & Google Ad Manager. Filed in court Monday, the DOJ’s proposal aims to dismantle what it calls a “decade-long campaign of exclusionary conduct.” A judge already ruled Google’s ad dominance violates antitrust law. Now the DOJ wants action. The Plan: AdX must go — fast. The DOJ says AdX has made it hard for publishers and advertisers to switch to rivals and wants it sold ASAP. Google would also be banned from running an ad exchange for 10 years. Google Ad Manager/DFP would be split off in phases. First: Google must build an API for third-party integration and offer a full data export tool. Then: Open-source the ad auction code — and permanently block Google from using it […]

Ömer Yakabagi May 8

Ömer Yakabagi

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