Matej Lancaric

There was a time when shooting vertical videos was the internet’s biggest sin. Today, TikTok (and its less-sexy copycats, Instagram Reels and YouTube Shorts), is dominating every phone screen across the globe.  And where there is attention, there is money to be made for UA Marketers. As much as you may hate the cringeworthy TikTok dances, there’s no denying the numbers: TikTok was the most popular app globally with 672 million downloads in 2022, only to be followed by Instagram and Facebook. IAB predicts influencer marketing to grow by 25% in 2024. Remember Mr. Beast’s Squid Game video? Brawl Stars paid $3m to drive 263,000 installs (a 41% week-to-week increase), and an undisclosed amount of in-app purchases. https://www.youtube.com/embed/0e3GPea1Tyg?feature=oembed No shit – social media is not dead – it’s evolving. So throw out whatever preconceived notions you have about influencers, because they are VERY real and can […]