Mariusz Gąsiewski

How are the mobile non-gaming industries performing? How does the user behaviour on Mobile look like in different countries? What can we see based on the data? This is a common question I receive when talking to industry professionals. There are a lot of good data sources about (ie. amazing report State of Mobile 2025 released just recently by Sensor Tower ) and I decided to add my part there :). I includes a lot of data points around non-gaming apps categories, ie: Finance, Retail, Travel, Tools, Utilities, Productivity etc.All details how non-mobile gaming was behaving in 2022-2024 you can find in my report 📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile non-gaming (from various data sources).Any feedback is helpful to understand if such materials are useful so once you: ✅ find it valuable and you […]

What are user reactions to Generative AI-created content? I came across several predictions for the mobile gaming, app, and digital industries in 2025. AI was a prominent theme throughout, particularly its role in content creation. How do users react to the content created by Generative AI? There is not much research around that yet. Quite interesting one was done by GWI and released in the middle of 2024 (with the question: "How you would feel if you discovered that content you liked was made using generative artificial intelligence (AI) tools?"Based on that research we see that: 🔷 majority of users did not change their attitude towards the content created by AI 🔷 there was a significant group of users who answered "I would like the content much less than before". and "I would like the content slightly less than before", […]

What would motivate the users to download or play a new game? That question is probably asked by many founders, CEOs, Head of Growth in many gaming companies. What is interesting there is quite recent data about it (based on GWI survey, done in Q3 2024 in US, Brazil, Japan, Germany). Based on the data we can see that : ▪️ F2P model works even more for women than man ▪️ Social aspects, recommendations from other people, friends, positive ▪️ Reviews in stores, industry websites are more important than ever ▪️ Brand topics are getting important as well ▪️ First impression matters ▪️Discounts, rewards are important as well.#insights #data #mobilegaming #gaming #newgames

How is mobile gaming performing? What does the latest data reveal? Recent months have brought mixed news for the mobile gaming industry, with both challenges and positive trends emerging. A look at the latest data (based on Sensor Tower) shows that: ▶️ 2024 is proving much stronger for mobile gaming than 2023. ▶️ October 2024 marked the first month in a while to see significant year-over-year download growth, surpassing even revenue growth (13% vs. 9% YoY). ▶️ iPads exhibit similar trends in October. ▶️ Android growth appears stagnant in recent months, despite some minor positive movements.