What would motivate the users to download or play a new game?

What would motivate the users to download or play a new game? That question is probably asked by many founders, CEOs, Head of Growth in many gaming companies. What is interesting there is quite recent data about it (based on GWI survey, done in Q3 2024 in US, Brazil, Japan, Germany).

Based on the data we can see that :
▪️ F2P model works even more for women than man
▪️ Social aspects, recommendations from other people, friends, positive
▪️ Reviews in stores, industry websites are more important than ever
▪️ Brand topics are getting important as well
▪️ First impression matters
▪️Discounts, rewards are important as well.

#insights #data #mobilegaming #gaming #newgames