Trending Live-Ops Events: Team Up for Rewards!

Welcome back to another edition of my LiveOps segment! Today, I’m diving into two fantastic examples of social events in mobile games that are all about teamwork: Dragon Nest from Royal Match and Music Box Partners from PiggyGO. 🐉 Dragon Nest (Royal Match)In this event, players join forces with their friends to raise dragons. The goal? To work together and complete the Dragon Nest, earning Magic Balls that contribute to unlocking the Grand Prize. This event beautifully integrates collaboration and competition, making it an engaging way to keep players connected and motivated. 🎶 Music Box Partners (PiggyGO)Music Box Partners takes teamwork to the next level by encouraging players to complete music boxes with their friends. Players spin to earn points, and if they land on the "Partner" slot, they can send points to their partner. Completing all music boxes unlocks […]

Michael Kopelovich August 19

Journal

The Power of Partnership: The New Frontier in Mobile Gaming Collaborations

As someone who’s deeply passionate about the gaming industry, I always strive to bring you fresh insights and perspectives. This time, I’ve had the pleasure of teaming up with someone who brings a wealth of experience and expertise that I’m thrilled to showcase. I’m honored to introduce Constantin-Alexandru Iorga, a Sr. LiveOps Manager at Scopely, who has been instrumental in managing live operations for some of the biggest titles in the industry, including Stumble Guys. Alex is not only a seasoned professional but also someone who deeply understands the intricacies of player engagement and the power of well-crafted collaborations. I’m truly excited to have him join me as a co-writer for this article. In this piece, we’ll start by briefly exploring some of the most exciting recent collaborations in the gaming world. Then, I’ll hand things over to Alex, who […]

Michael Kopelovich August 16

Journal

Boosting Engagement With Cumulative Rewards

I wanted to highlight a clever monetization strategy in the game Slime Legion by Perfeggs. They offer "Cumulative Rewards" for watching 10 ads, which rewards players an extra chest. While this is common in MMORPGs, it's quite rare in casual or hybrid games. How It Works 🤔 ✅ Daily Mission Integration: The reward is part of the daily mission screen, ensuring players see their progress regularly.✅ Anywhere, Anytime: Players can watch reward video (RV) ads anywhere in the game to contribute towards the cumulative goal.✅ Visible Progress: Every time players complete a task and check their daily missions, they see their progress bar filling up, encouraging them to watch all 10 ads to earn the extra chest. If your game has some RV depth, consider adding a cumulative rewards system to enhance player engagement and monetization.

Michael Kopelovich August 6

Journal

Trending Live-Ops Events: Choose Your Reward

Welcome back to my segment on Live-ops events in mobile games! This week, we're diving into a cool event concept: Letting players choose the complexity and reward. Let’s explore how it works and why it’s so effective! ❓ What Makes These Events Effective? ❓ How They Work: Players are presented with three different choices: Small, Medium, or Large.✅ Small Reward: Typically includes basic in-game resources.✅ Medium Reward: Often adds a mid-tier bonus or collectible item.✅ Large Reward: Usually comes with high-value items and bonuses. ❓ Impact on Players ❓ When these events first appear, most players probably go for the biggest reward, which means they need to spend more resources like lives, energy, or coins. The interesting part is how behavior changes in future events. Players may choose rewards more wisely, making the event more engaging and increasing their playtime […]

Michael Kopelovich July 31

Journal

Effective Phone Connect Funnel by Coin Master

Here's a great example of an effective phone connect funnel that I saw in Coin Master by Moon Active. This simple yet engaging process makes it easy for players to connect their phone numbers and rewards them along the way. It’s a strategy that other game developers can learn from to enhance player engagement and retention.How It Works:✅ Step 1: Enter Your Phone Number✅ Step 2: Enter the Verification Code✅ Step 3: Receive Your Rewards✅ Step 4: Add Friends and Get Additional RewardsThis method is straightforward and keeps the user engaged throughout the process by offering immediate rewards. It's an excellent way to integrate players more deeply into the game ecosystem and ensure they feel valued.

Michael Kopelovich July 29

Journal

Royal Match: Monetization at the Point of Failure

Have you noticed how Royal Match cleverly uses the moment of failure to present enticing monetization offers? When players run out of moves, they're immediately offered a special offer or a Royal Pass. This tactic targets players' frustration and sense of failure, increasing the likelihood of spending to overcome the challenge.By presenting these offers right when players need them most, Royal Match effectively boosts spending habits and enhances player retention. Check out the screenshot below to see this strategy in action! 👇

Michael Kopelovich July 26

Journal

The Power of 3-Day Offers in Mobile Games

I have been noticing a growing trend in mobile games lately: The 3-day Offer This type of promotion has been popping up in various games and it’s easy to see why—it works wonders for both player retention and revenue. 💰 What Are 3-Day Offers? 🤔 3-day offers are special promotions that provide players with valuable rewards over a period of three days, typically at a low price. These offers usually appear early in the game, such as a welcome offer, and encourage players to return daily to collect their rewards. Why They Work 💡 - Retention Boost: By requiring players to log in over multiple days, these offers effectively increase player retention. Players are more likely to come back to the game if they’ve already invested in future play.- Great Value: These offers provide substantial value at a low cost, […]

Michael Kopelovich July 25

Journal

Cross-Promotion Done Right in Seaside Escape

I just stumbled upon a brilliant example of cross-promotion in a game called Seaside Escape by Microfun. This merge game integrates the promotion of another game from their studio portfolio in a way that feels natural and seamlessly part of the live-ops experience. 👏 What Makes This Cross-Promo Special? 🤔 Microfun has created a special "event" within Seaside Escape, complete with an icon and timer just like any other in-game event. When players tap on the icon, a pop-up screen appears advertising their new game, Merge County, along with an offer wall featuring different missions. Completing these missions in the new game rewards players in Seaside Escape, making the promotion feel like an integrated part of the gameplay.Check out the recording 👇 This method of cross-promotion not only introduces players to a new game but also enhances their engagement by […]

Michael Kopelovich July 24

Journal

Trending Live-Ops Events: Grid Scavenger Hunt

Welcome back to another edition of my segment on Live-ops events in mobile games! This week, we are exploring an intriguing event concept: the Grid Scavenger Hunt. Let's dive into this versatile event's mechanics, impact, and potential! What is the Grid Scavenger Hunt and Why is it Effective? Event Mechanics:✅ Players earn scissors by completing orders, which are used to remove tiles in a grid.✅ Some tiles contain event items needed for progression.✅ Rewards like energy and chests are given for collecting all items. A progress bar tracks additional rewards.✅ Players can obtain extra scissors through special event monetization offers or by using hard currency, adding a sink for in-game resources.Impact and Versatility:✅ This event stabilizes midweek revenue drops rather than causing spikes.✅ The Grid Scavenger Hunt is a flexible tool for patching event schedules and providing fresh experiences.✅ From […]

Michael Kopelovich July 22

Journal

Black Friday Deals on Mobile Games

I recently came across this fantastic Black Friday offer in Dice Dreams. It got me thinking about how mobile games can capitalize on widespread shopping events to boost engagement and revenue. 📈 Leveraging Shopping Days in Games 🎮 Just like retailers, mobile games can benefit from incorporating special sales and offers during popular shopping days like Black Friday, Cyber Monday, and Amazon Prime Day. These limited-time events can create a sense of urgency and excitement, encouraging players to make purchases they might otherwise skip.Check out this Black Friday Market in Dice Dreams! 👇 Why It Works 💡 - Increased Engagement: Special sales can bring players back into the game, increasing daily active users (DAUs).- Boosted Revenue: Discounted prices and exclusive items can drive in-game purchases, benefiting both players and developers.- Player Satisfaction: Offering great deals can enhance player satisfaction, making […]

Michael Kopelovich July 19

Journal

Monetization Review: ‘Cup Heroes’ by Voodoo

Welcome back to the game monetization review series. In this edition, we examine "Cup Heroes," which seems like another potential hybrid win by Voodoo. This game has recently climbed to the top charts, and for good reason. "Cup Heroes" impressively blends Idle RPG mechanics, such as enemy waves and character upgrades, with hyper-casual elements like multiplier gates, creating a game that feels both fun and complex at the same time. Here's a snapshot of the game in action: In the following sections, we'll explore the monetization strategies used by "Cup Heroes" and analyze how they contribute to its success. First, let's highlight some of the key rewarded video placements available in the game for ad monetization: Beyond rewarded videos, "Cup Heroes" employs a variety of in-app purchase (IAP) strategies to enhance player engagement and generate revenue. These IAP options provide […]

Michael Kopelovich June 3

Journal

Engaging Players with Milestone-Based Live Ops Events

In the world of social casino games, live ops events have become a cornerstone of player engagement and retention. These events, popular in games like Coin Master, Monopoly Go, and Dice Dreams, offer players a series of milestones to achieve, each providing exciting rewards. This article delves into the mechanics and benefits of milestone-based live ops events, highlighting their structure, implementation, and customization. Through detailed examples and insights, we’ll explore how these events keep players coming back for more. Continuous Engagement through Live-Ops Calendars One of the defining features of successful social casino games is the constant presence of live ops events. These games ensure that there is always at least one event live at any given time. By scheduling events to usually last between 24 to 96 hours, developers maintain a steady stream of engagement opportunities for their players. […]

Michael Kopelovich May 28

Michael Kopelovich

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