People overcomplicate Game Analytics & A/B Testing

People overcomplicate game analytics, and A/B testing. Listen, if you’re developing a game: Avoid:❗ Re-inventing your own metrics,❗ Waste time on unnecessary tools,❗ Listen to your gut feelings,❗ Early monetization strategy.Instead:✅ Use an easy integrated tool,✅ Rely on analytical reports,✅ Run effective A/B testing,✅ Scan actionable insights,✅ Listen to what your players have to say.--> By following their footsteps. 👣Take a look at what devtodev has to offer.Build from there.Success is...inevitable.Use analytics in your favor, not against.

Gökhan Üzmez December 12

Journal

Game Publishers: Hyper to Hybrid Casual

12 mobile game publishers are known with massive downloads, I highlighted their hybrid casual journey on last 2 years. Rollic seems to be dominating on both regions.Followed by Lion Studios. It’s a tight race.Voodoo has dominated overall Revenue.While Rollic and Abi Game Studios are just below.Massive download numbers by Say and Azur,Are sign on missed opportunities on in app purchases.Say Games tend to stay right in the middle, Drawing the Avg. line among others.Kwalee and Supersonic are not in trouble,They just rely on in game advertising, still…Home and Tapnation revenue and downloadNumbers dont look bright, at all.

Gökhan Üzmez December 10

Journal

Game Iteration Success

Early bird doesn’t catch the worm, smart one does!Best match3D game was released the latest! How? Best match-3D Game was released late 2023,The last release on the top 10 list. Made by,A mobile puzzle game developer, Peak Games.Known with Toon Blast and Toy Blast.Now, they added another game to the Top Lists:Match Factory! How did they do it?✦ Data Driven Design Decisions,✦ Gameplay first mentality,✦ Experience, art and..✦ Level design..70% of the game comes from already exiting games.They didn't re-invent the wheel, no need to.20% was something the team could do BETTER.Level design, UX, overall flow of the game.They have mastered this over the years.They literally show off here...10% ? Well that was something new.

Gökhan Üzmez December 9

Journal

Path of Exile 2 is profitable and loved by players.

5 simple reasons why Grinding Gear Games with Path of Exile 2 is both profitable and loved by players. They are proof of actual game development:Based on proven game design,Development over years,Community building,Player centered,Data driven,Success...Have you played it yet?Cheers! PS: I love the fact that Diablo 4 producers keep tweeting about the game. Thats just great.

Gökhan Üzmez December 9

Journal

4 Important Questions on FTUE

I highlighted 4 important questions on First Time User Experience (FTUE), so you can improve it. What is FTUE?Simply, it’s your golden ticket for retention.It’s your chance to get your player’s attention!Why?Because those are the very moments,Players decide whether it's worth coming back.And you want them to come back.How to offer an excellent FTUE?↳ Avoid Distracting or Unnecessary Steps↳ Use Comparisons to Highlight Benefits↳ Simplify Navigation and Onboarding↳ Leverage Data-Driven Adjustments↳ Fix Bugs and Improve Performance↳ Introduce Core Features Early↳ Personalize the Onboarding

Gökhan Üzmez December 5

Journal

Top Casual Mobile Publishers over 3 years.

I listed Top Casual Mobile Publishers over 3 years.You can see major shifts if you look closer! Scopely's social casino domination with Monopoly,Royal Match surpassing $3B in Revenue,Baby Panda series dominating in China,Miniclip keeping a steady route on UA,Playrix scaling more than one games,Match-3D getting in to the frame,Match-3's never ending journey,...and many more...Check out expanded lists and insights at AppMagicIts just the beginning of a week and December.2025 around the corner,Listen to a nice Christmas Song, sit back and relax.

Gökhan Üzmez December 2

Journal

Rollic: Hybrid-Casual with 2000% on ARPU

Rollic showing how to actually Hybrid-Casual with 2000%+ on revenue per download and 56+ new games tested. 🔔 Hybrid-casual class is about to start ,take your seat ,and its ok to take notes…In terms of IAP Revenue and New Games Tested,Rollic is literally on TOP among its competitors.2057% increase on year over year IAP RpDMany games tested,Scaling Puzzles,Just, wow…While they found ‘’small’’ hits to scale later,Their 2023 Twisted Tangle is still the flagship.Their IAP per download is through the ROOF.And they do this with PUZZLE games.Puzzle know how = Lot of RevenueLot of Revenue = More UsersMore Users = Success.It’s that simple.

Gökhan Üzmez November 29

Journal

I analyzed Top 15 Mobile Mid-core Games

I evaluated Top 15 Mobile Mid-core Games of 2024. Shows what’s going on in the Mid-core games.With Roblox leading in both tables,Strategy and Action games are the clear winners.Another interesting fact that New Games are Scaling rapidly, yet monetization will come later. A well-made mid-core game can last 10+ years This is well proven in top-grossing charts.PS: Tier 1 West data, New Games being 2023-2024 Release. , 2024 is the year to date (Well, duh!)

Gökhan Üzmez November 28

Journal

My 2024 Kwalee Analysis points out to growth.

My 2024 Kwalee Analysis points out to growth. Cause:-25% on downloads, only 21% Tier 1, and no IAP at all… Signals red flashing lights all over the place. Kwalee’s most downloaded line up is actually not bad.They got a nice momentum on simulation games,Yet they keep ignoring the IAPibility of them.While they havent found new game for a long time,They have few take on popular hypercasual hits.Hits that their competitors actually scaled.With a very low score of IAP per download rate,Kwalee is still in this game and they are HIGHLY depending on Ad Revenue. I think this is very limiting for growth,And they are looking for alternatives.Here is what I think they need to do:Test more games. Get new users. Allocate some budget. Analyze Data.Go back to 2021-2022 strategy.Their T1 downloads are 21% of their overall,Which can mean many things, […]

Gökhan Üzmez November 27

Journal

Data Series: Say Games

If 144M+ downloads is not impressive, Say Games canshow off the variety of subgenres they are scaling. Only thing they are missing is a stronger live ops.Live ops that could change the IAP rates for them.Back to Say Games,We know My Perfect Hotel is doing REALLY good.We don't see similar IAP rates on other games.My guess is as good as yours, Ad Revenue is Skyrocketing and they are up to something big.One thing many publishers struggle with,Maintaining 120M+ downloads per year,Say Games knows how to scale a game.Do you think they can increase IAP?Or do they even need to?Time will tell.

Gökhan Üzmez November 25

Journal

150.000+ Game Designers around the world!

🗺 150.000+ Game Designers around the world!7 unique differences you should know about: They all do different things,To accomplish one thing!🚀 Its like a construction project. You need different experts to design:Foundation,Landscape,Electrical,Exterior,Statics,Interior,Roof,etc.Each part is equally ‘’important’’and ‘’MUST’’ work together!Game design skills are similar,Different designers focus on different parts:✦ UX Designers,✦ Level Designers,✦ System Designers,✦ Combat Designers,✦ Narrative Designers,✦ Creative Art Designer,✦ Game Economy Designers.Each designer’s job is unique.Together, they make the game work.Also, often we see ‘’one’’ title,That does it all, or connects them,Game Product ManagerProduct Director etc.

Gökhan Üzmez November 25

Journal

Things TRUE Gamers don’t care about!

Things TRUE gamers don't care about: Some game developers learn these the hard way…Don't get me wrong,DLCs, customization etc., they are all great..But they are not what truly matters!Here are 5 key elements that shouldn't matter:1. Early Access↱ Driven by mostly ‘’Fear of Missing Out’’,↱ Most of these are just money grabbing.2. Micro-Transactions↱ Pay extra on top of what you just paid,↱ Just to fast travel in game? No, thank you. 3. Release Date↱ Buggy gameplay mechanics, rushed story,↱ Tons of technical issues, including login issues,↱ Because of profit promises for upper management?↱ We don’t deserve this, we can wait. 4. Character Customization↱ Sure, diversity is great, but tons of cosmetics,↱ Details on eye lid colors and eye lashes? No…5. DLC Promise↱ Why do I pay for a promise that should have,↱ Been in the original game in the first […]

Gökhan Üzmez November 23

Gökhan Üzmez

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