Gökhan Üzmez

CPI kills 93+% of mobile games.13 Creative Video Insights --> Lower your CPI with these: (Also check Bitesize 13!) Creating CREATIVE creatives, is a science! 👩‍🔬 👨‍🔬 "Someone quote me on this."Here are 13 Personal Insights:1- Early game creatives should be actual gameplay:--> a Iteration of mid long level gameplay.--> b Fast complete on an early level. 2- Majority of videos fail to communicate players:--> a Check your avg view on your creatives.--> b Impress within few seconds.--> c Colors and Movements are all you need.3- Fail videos comes with different variations:--> a Too complex to solve.--> b Obvious solution, still cant do it.--> c Absolute non-sense.4- Real Life mix with gameplay usually works:--> a They are unreliable long term.--> b CTR needs to be checked every 12 hrs.PS: IF you are constantly getting 3-5 dollars, you are not alone, […]

Hit games aren’t born from just ideas! They scale with relentless data-driven creative decisions over time. Top Casual games of 2024!Let's check 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives IAP revenue,4- Puzzles still offer the best sticky mechanics,5- Player segmentation boosts profits significantly.

If you take the entertainment industry seriously, you get results.These 10 games are a living proof of that. Top 10l titles brought $87M in IAP! If you are still struggling to understandWhat a hybrid casual is and is not,You are not alone.However, you will be left behind If you don't improve your understanding.Your time is valuable, use it wisely.Cheers!PS: Also, on the PC side of things, GTA is delayed. and I TOLD YOU SO! ugh.

I listed top 10 IAP monetization powered publishers because it actually defines the true hybrid casual strategy. List has been very similar for the past years.I have been describing the Hybrid Casual as:Long term strategy driven by Live Ops teams;rather than a game sub-genre or a design.Ability to increase IAP revenue is not only a talent:It"s data driven experience over time,And requires hard working live ops teams.While my list shows top publishers,We can absolutely break this down to each game,Which AppMagic made it very loud and clear.

The best casual mobile game lessons you'll learn today. 6+1 Insights from my custom dashboard: Watch the change in the top games,But define your own path...✦ Not every game needs to be on top,↳ They do need to be profitable though.✦ Market saturation is an excuse,↳ Your game needs to be better (sorry!)✦ Definition of genre definer has changed,↳ Level Design > Game Mechanics, deal with it.✦ Long-tail games need time to make,↳ IPs are not a must, but a good touch.✦ Consistent power user stickiness wins,↳ Reach out for longer retention, always.✦ There is no such thing as “old” game,↳ There is outdated gameplay.Bonus:✦ LiveOps teams matter a lot. (DUUH)↳ Take care of your team.I created many dashboards on AppMagicyou can do too, it really is so easy to start:Player stickiness re-defined. DM me if you want to discuss.

Last week I sat down with 4 mobile game studio leads. Real people. Real conversations. 💬 🤗 One topic kept coming up, every single time: Thats why I brought you 9 new puzzle games,Potentially help the problem!Oh, what was the topic? Usual suspects 🫠 ...Cost,Per,Installs,are either too high, or too unstable.When they think they got CPI,They lose it before an update.When they plan on growing on current CPI,They cant keep it under control.I told them they need to focus on:-> Sticky game mechanic that flows smoothly,-> Creatives that shows real gameplay,-> Try different creatives on separate campaigns.And most importantly, stay consistent on bothIteration and updates. Till you define your success.