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Gökhan Üzmez

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New Mobile Games Bite Size Insights

90+% of new puzzle games struggle to hit target metrics.Check out these 5 🔥 Hot releases, and study the trends: This week’s surprise is Tangle Theme.You may not find it as a big surprise,The thing is once these start coming out,They WON'T stop till one of them scales.Question is which mechanic will work best?To get ahead of your competitors,I highly suggest using AppMagicIntelligence is a power.Too important not to use it. Cheers and happy Monday! PS: Tangle theme still have good cpi.Cause, you know, its an ever day objectand people cant resist the urge of solving.

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Iceberg of Game Design

There are over 163,000 game designers worldwide. Not many master what lies beneath the surface, which has: The real treasure, success...A lot of designers only see what’s on top.Real battle is deeper. If you dare to fight,Trust me, it pays off and shows too…When you make games for living,Every decision, matters. Drastically!You, now have to think about:Budgets, timelines,Motivation, game testing,Overall profits, team leadership,Prototype testing, player analysis,Identifying your competitors,Tweak in game mechanics,Deciding on level difficulty,Game wconomy balance,Finding your own bugs,More game testingMoving deadlines, testing.Seriously,You test your game all day, every day..If you want to be a successful game designer,You need to GO down there, and face challenges.Which one do you struggle the most?Cheers!PS: If you dont want to drawn, bring your teammates.Its usually a team challenge, and fun to do it together!

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Miniclip acquired Lessmore for 3 Main Reasons

I think Miniclip acquired Lessmore for 3 main reasons:Their ability to scale games (live-ops), unique UI and, Unbeatable dynamic economy based game design!Lessmore mastered the mobile economy. Thats basically a level design.Many studios cant mimic. The secret sauce behind the success of 2 games:↳ Retention Cohorts,↳ Dynamic Economy Design,↳ Hybrid Monetization in Game,↳ Simple and Unique Art + Interface.

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Mobile Game Studio Differences

How you think you should develop a mobile game: ✦ Chase a “great” idea, ✦ Copy paste competitors,✦ Design - develop as you go.How you actually should develop a mobile game:↳ Data driven design,↳ Iterate with creativity,↳ Use your genre strengths,↳ Improve your studio capabilities.Develop with REAL efficiency.Explore and Expand with the players. Cheers!

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How to Spot a successful Hybrid Casual Game?

How to Spot a successful Hybrid Casual Game?Is it the IAP or the downloads? Answer is surprising: You simply can never be sure. (Why? on PS)Yet you can get PRETTY close.and trust me, you want to get close. Here is my theory:Let’s take puzzles: you are looking for stability.Track the RETENTION. Like day 60+.How do you find that?Well check out the downloads and Revenue.Revenue that starts piling up after 60 days.Cause, thats gonna be almost 100% IAP.Therefore, your IAP Rev chart is actually yourLONG TERM retention. like d60-d180For education purposes, I used 2022-2023-2024.Numbers won’t matter cause these are Top ones.When you spot a game scaling for a year,And THEN getting IAP, again for a long period.Congrats. You got yourself a fantastic game. 🦄 To measure this accurately, you gonna need toSet up your custom dashboards on AppMagicCheck it out once […]

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New Puzzle Games: 312 Released Last Week

312 new puzzle games released last week, I did the dirty work, here are my 9+1(Bonus) picks, enjoy 🎡: The mobile market isn’t just competitive, It’s a battlefield! ⚔️ Without the intelligence, you’re fighting blind.Your time is precious. It really is. To start focusing on a worthy game,You need the INTEL. 🔮 Data-driven design isn’t a choice, it’s a necessity.You can’t afford ignoring the intelligence.It’s a powerful ALLY and any delay on using it,Will cost you more in the long run.Out of these handpicked games,Which one caught your eye?Cheers!

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8 Steps on Mobile Game Production

“A mobile game? Anyone could make that”Not true: Most game developers fail, often. Not because they don’t have the passion.Like many, they usually overcomplicate things.How they think they should launch a game:🚫 Build a game, pray and hope people play,🚫 Spend months on unnecessary details,🚫 Skip marketing, “if it’s good, players will come.”🚫 Fail bad, feel stuck and eventually, give up.How you actually launch a game:✅ Research, build, and test based on data,✅ Set up a UA campaign with small budget,✅ Track how Real players actually behave,✅ Adapt, improve, update and repeat.If you’re waiting for the “perfect game”You’re already losing, not gonna happen. Stop overthinking and start building.Cheers! Happy Sunday!

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7 New Released Puzzle Games

I did the digging on new released puzzles, hand picked 7 recent games worth checking for you: These games are not scaling, yet.Next big hit in this genre could be hidden here.🧩 Bringing an old mechanic up to date,🎨 Working with colors and sorting,🕳️ Adding “holes” to levels,🔢 A bit of numbers and math,and the good old elevator CPI.🏗️These are my top picks.Thanks to AppMagic auto features.Remember, the next big hit won’t be random!It’ll be a creative iteration backedby strong metrics and design.Stay informed…

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10 HOT Puzzle Games of 2025

I listed 10 HOT Puzzle games of 2025, and here is the reasoning behind the heat: 🔥 This custom-made list is pretty straightforward. Any puzzle game released in 2024, and if it's still scaling in 2025? To measure this accurately, the trick is to set 🗺️ Download Geography and see if they are actuallySetting UA campaigns with higher budgets. 💰 Keywords are obvious: 🍫 Block Puzzle, 🚌 Bus Theme, 🎨 Color Sort,What to do with this? 📆 Plan your next game,▶️ Play, deconstruct these,🪄 Design a creative iteration.

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Super Bowl Mobile Game Commercials

$8M for 30 seconds, mobile games used to fight for a Super Bowl ad spot. Why are they gone? 🏈 Today, the NFL Championship features on ESPN:Philadelphia Eagles vs Kansas City Chiefs.🎬 Around 80 top-tier commercials will air,setting the benchmark for TV advertising as usual.The world’s biggest brands show their creativity💰 and their market dominance, on this stage.Top of that, you know:Mobile Games is almost a $100B industry,🇺🇸 and U.S. alone generates 1B+ downloads/year.So, what’s the issue? Why no games advertised?Wouldn’t this be a prime opportunity?Not exactly.With user acquisition costing arm and a leg,every ad dollar spent needing to be justified.Studios rely on high-precision digital ads 🎯,where every click, install, and purchase is tracked.They can’t do that on TV. Super Bowl ads may offer massive reach, but theylack the tracking and direct response impact.It’s not about the cost, it’s about […]

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Top Mobile Game Publishers Worldwide

Game devs! You build, you grind, you launch, yetsuccess is nowhere to be found. Familiar? User Acquisition costs too much,Game just can not scale in downloads,Keeping a profitable player retention is a struggle.Game Developers work HARD!Sometimes, they work day and night,Until even a cup of coffee can’t keep them going.So what’s the matter?Hard work is often mistaken for working too long.And at some point, It becomes inefficient,ineffective and even misleading…They lose sight of working smart;Failing to focus their precious time,on the right areas of development.Remember working hard comes in many forms.And success is not only just about the effort.It’s about when and where you put it…Cheers to all hard working studios out there!

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Not just great gameplay, master Live Ops.

Best mobile games don’t just have great gameplay, they master Live Ops. Here is how: They accomplish this over time.By connecting Retention, Playtime, and Conversion for long term success. Often times, secret lies in how you track, and optimize player conversion.Rest is just decision making.Then you get, results…

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