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I listed top 10 IAP monetization powered publishers because it actually defines the true hybrid casual strategy. List has been very similar for the past years.I have been describing the Hybrid Casual as:Long term strategy driven by Live Ops teams;rather than a game sub-genre or a design.Ability to increase IAP revenue is not only a talent:It"s data driven experience over time,And requires hard working live ops teams.While my list shows top publishers,We can absolutely break this down to each game,Which AppMagic made it very loud and clear.

The best casual mobile game lessons you'll learn today. 6+1 Insights from my custom dashboard: Watch the change in the top games,But define your own path...✦ Not every game needs to be on top,↳ They do need to be profitable though.✦ Market saturation is an excuse,↳ Your game needs to be better (sorry!)✦ Definition of genre definer has changed,↳ Level Design > Game Mechanics, deal with it.✦ Long-tail games need time to make,↳ IPs are not a must, but a good touch.✦ Consistent power user stickiness wins,↳ Reach out for longer retention, always.✦ There is no such thing as “old” game,↳ There is outdated gameplay.Bonus:✦ LiveOps teams matter a lot. (DUUH)↳ Take care of your team.I created many dashboards on AppMagicyou can do too, it really is so easy to start:Player stickiness re-defined. DM me if you want to discuss.

Last week I sat down with 4 mobile game studio leads. Real people. Real conversations. 💬 🤗 One topic kept coming up, every single time: Thats why I brought you 9 new puzzle games,Potentially help the problem!Oh, what was the topic? Usual suspects 🫠 ...Cost,Per,Installs,are either too high, or too unstable.When they think they got CPI,They lose it before an update.When they plan on growing on current CPI,They cant keep it under control.I told them they need to focus on:-> Sticky game mechanic that flows smoothly,-> Creatives that shows real gameplay,-> Try different creatives on separate campaigns.And most importantly, stay consistent on bothIteration and updates. Till you define your success.

Mobile devs, 30% retention on d1 isn’t bad. It’s just not scale. You can try these 4 things to boost that number UP! Copying top charts won’t fix your retention problem.Innovating small things early on will.1- If you keep following what your competitors do,Eventually, you will hit a mechanic that works.2- From there, you need to twist level design.There is no “one” winning formula.3- Your early retention lies in your gameplay.Keep things simple, especially on video creatives.4- Develop better ASMR and VFX visuals.Don't drown in complicated art that makes no sense. Getting early KPIs is a good start,Don't overcomplicate things..

If I don’t play my competitor's games as much as my own, I shouldn’t call myself a game designer. Period. ❗ There are over 7500 games published in 2025,87% of them didn’t even get 1k downloads.Actually, only 2% are slowly scaling.You may wonder what is the difference?Those 2% figured out what works.A game developer’s job isn’t just to create,it’s to analyze, adapt, and innovate.That means to:🎯 Identify your real* competitors,🔔 Set alerts for new launches, and updates,🎮 Play these games to understand why? *If you’re designing in isolation, you’re guessing.And in this market, guessing is the fastest way to fail.That’s why I use AppMagic:—> to track trends,—> to analyze competitors,—> to make data-driven design decisions. Its really not rocket science.You can’t design great games,If you don’t know what’s already working.Every hit game has a blueprint.Are you studying it ?PS: Yes, […]

I gathered 45 New Puzzle Games you need to be aware of! Save and use for your game ideations and design. We have been watching the market carefully.Every ideation matters, it could be a hit.If you are not using AppMagic by now,Most likely, you are behind.Start the conversation.Data is your future.

I have selected 12 new mobile games your competitors are working on: Color Sort and Blocks. Lots of blocks, in different colors, inside other blocks.My AppMagic puzzle radar working magically! 🎩 Check out the link to set up yours because:your competitors watch you! you WATCH back! 🔭 Here is how I do it:I track major game publishers,Then I trace back so that I can see,Where these games first entering the store,Then I filter through Linkedin to see these teams,I select teams that worth checking with good games,And this is how you track next big thing in advance. Enjoy Bite Size 6! I tagged them Worth Knowing or Checking!