Gökhan Üzmez

5 typical old vs new generation of mobile publisher mindset on the new production for game devs (4 will surprise you) : As an ex big publisher professional myself,I listed 5 things to help you understand.Old - 1Puzzles are high CPI, don't do it.New - 1Puzzles are high retention, go ahead! Old 2 We need the game yesterday, rush!New 2Take your time till its actually playable.Old - 3Let's randomly generate 100 cpi videos.New - 3Strategically align 4 selected creative videos.Old - 4Levels don't matter, produceral generated works.New - 4Level design above all, craft it carefully.Old - 5We will let you know what works so you do it.New -5Watch the market and innovate on your own, as well.Carefully follow your competitors andInnovate on your own pace,Create your next hit!Bite Size Puzzle 18 with 6 new puzzle gamesTo watch, play and learn […]

Puzzle game market is finally started to change things. Here are 7 games got caught our attention: New mechanics like screw are back on the menu,Saturated tetris board looks keeps CPI high..New "casual" gameplay attempts,Grinding and ASMR are still strong catches,Finally, long-complex but easy levels.Take a look start iterating these ideas.Mobile games are complex things but,New hits wont come out of thin air:They're all iterated existing ideas.Your "hit", could be here.Watch carefully.

The other day, my bank teller asked what I do,I said I design mobile games.He lit up: “Oh wow… like Royal Match?” I laughed ,“Well… kind of. But not really.”Is this what people think all of us do?Like does he even know its almost a $4B game, or how big of an operation it is to run that...Anyways...I think I deconstruct way MORE games than I construct on daily basis.Today's flash takes is about Homa,Major mobile publisher in France, 🇫🇷 Increasing their activities in Türkiye as well.. 🇹🇷 👀 My flash takes goes as: ⚡ 86% IAP is All in Hole,⚡ No major 2025 release,⚡ Ad Revenue > IAP Revenue,⚡ 20% downloads are arcade idles,⚡ 30% downloads are action shooters,⚡They are trying to shift focus on puzzles,⚡ But their action games keeps their low CPI,⚡Figuring out IAP monetization will scale […]

Here are 7 things you need to know about Voodoo in 2025. I'm introducing new series flash takes for quick insights! 2025 started tough for many mobile publishers.Pressure from Eastern Developers,Saturated market in hybridcasual games,Lower profit margins...All pushes big publishers to try new things.Here are flash takes:1. Quality > Quantity prototyping,2. Still depending on its older titles,3. Most unique - innovative portfolio,4. Still follows market "puzzle" trends,5. Bigger testing groups on early stage,6. Choosing talented but smaller studios,7. Hybrid casual strategy figured out well..So innovative gameplay with proven mechanics,Crazy creative ideas and high retention player base.The most powerful creative scale & budget in market.

Out of 552 new puzzle games released last week, 87 (15% success rate) made it* with a decent CPI, is your chance the same though? It's actually higher if you are testing the right game.What developers often miss out is the fact that:"the" right game does not exist universally.Your right game does...If you create an iteration strategy path,Following the right games andIdeas in creative side,You, eventually,Will make it.Mobile puzzle games are tough,But odds are in your favor.Bitesize 14 shows 8 new puzzle games.Hope it helps your design process!

Working on a mobile game but concerned about revenue? These 8 new casual games figured In App Purchases, so can you! Daily IAP Revenue climbs up to $14.000!These games are released recently.Puzzles, arcade idles and sports.They are all generating IAP revenue by day.While Australia 🇦🇺 is leading this list,We see strong presence of Vietnam 🇻🇳 .Start checking them out,List things that could benefit your game.✅ Core Gameplay Loop✅ Player Journey✅ Monetization Options✅ Theme, Art etc. Learn from what works,Benefit your game..PS: Yea they are not making big money but they hint ⚠️ how to earn IAP Revenue on a small scale with a newly released game, which is really, absolutely VALUABLE.