Anton Slashcev

What causes player churn? 1️⃣ FTUE Issues• Poor tutorials: Confusing, unclear, unskippable.• Immediate frustration: Bugs, lag, unresponsive buttons.• Misleading creatives: Fake gameplay, bait-and-switch.• Weak hook: Boring loop, no early reward, no motivation.2️⃣ Core Gameplay Problems• Bad controls: Unresponsive, laggy, clunky.• Shallow gameplay: No depth, no synergy, no evolution.• Weak feedback: Poor game feel, unclear UI, no haptics.• Pacing issues: Inconsistent, no rewarding highs.3️⃣ Progression Barriers• No challenge: Repetitive, no skill mastery, auto-play.• Difficulty spikes: Unfair levels, paywalls, OP enemies.• Poor progression: Grinding, unbalanced, overly long.• No long-term goals: Weak achievements, no endgame.4️⃣ Economy & Monetization Mistakes• Pay-to-win: OP items locked, skill ignored, imbalance.• Confusing monetization: No value, too many ads, premium spam.• Aggressive currency sinks: Endless drain, frequent pop-ups.5️⃣ Miscellaneous Issues• Community & support: Toxic chat, slow support, no follow-up.• Poor communication: No patch clarity, no dev feedback.• Technical problems: […]

36 questions to evaluate your game idea 𝗠𝗔𝗥𝗞𝗘𝗧 📈 1. How big is your genre? 2. Is the niche growing or declining? 3. Are new devs entering your niche? 4. How could your niche change in the future? 𝗖𝗢𝗠𝗣𝗘𝗧𝗜𝗧𝗜𝗢𝗡 ⚔️ 5. Who are your main competitors? 6. What makes them successful? 7. How does your game stand out? 8. Why did similar games fail? 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 🎯 9. Who is your audience? 10. What do they value in a game? 11. What do they say about similar games? 12. What desire does your game fulfill? 𝗚𝗔𝗠𝗘 𝗗𝗘𝗦𝗜𝗚𝗡 🎮 13. Is your concept unique enough? 14. Does the art style stand out? 15. What’s the core gameplay loop? 16. What will keep players coming back? 𝗣𝗜𝗧𝗖𝗛 & 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 🎬 17. Can you pitch the idea in one sentence? 18. Can you imagine […]

Want to review a new game like a pro? 𝟭. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗳𝗶𝗿𝘀𝘁. Before diving in, understand the landscape. • Read user reviews in app stores • Play 3-5 competitor games • Take screenshots of key moments • Analyze gameplay tempo, monetization strategies, and engagement hooks 𝟮. 𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝘁𝘄𝗶𝗰𝗲. 1️⃣ 𝗙𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝘆𝘁𝗵𝗿𝗼𝘂𝗴𝗵: • Does it engage from the start? • Is the user flow intuitive? • Do mechanics fit together? • Are objectives and progression clear? • Is monetization appealing or intrusive? 2️⃣ 𝗦𝗲𝗰𝗼𝗻𝗱 𝗽𝗹𝗮𝘆𝘁𝗵𝗿𝗼𝘂𝗴𝗵: • Is the tutorial effective? • Do mechanics evolve or get repetitive? • Are boosters balanced? • Does level design introduce challenges? • Are UI, art, and social mechanics well-integrated? • Are ads and offers well-placed? • Any bugs or glitches? 𝟯. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀. Once you’ve played, dig into the data. • […]

Games aren’t just about mechanics. They’re about emotions.Here’s how to design games that evoke emotions:🎮 𝗚𝗔𝗠𝗘𝗣𝗟𝗔𝗬 • Systems: Mechanics, core loop, difficulty• Emotions: Fun, curiosity, and mastery📈 𝗣𝗥𝗢𝗚𝗥𝗘𝗦𝗦𝗜𝗢𝗡• Systems: Unlocks, skill trees, rewards• Emotions: Anticipation, joy, and the drive to push forward🎨 𝗔𝗥𝗧 & 𝗗𝗘𝗦𝗜𝗚𝗡• Systems: Cohesive style, animations, characters• Emotions: Immersion, exploration, and game feel🖥 𝗨𝗜 & 𝗨𝗫• Systems: Screens, user flow, icons• Emotions: Intuitive understanding and smooth navigation📚 𝗧𝗨𝗧𝗢𝗥𝗜𝗔𝗟𝗦• Systems: Soft & hard tutorials, visual hints• Emotions: Competence and those satisfying “aha” moments💰 𝗠𝗢𝗡𝗘𝗧𝗜𝗭𝗔𝗧𝗜𝗢𝗡• Systems: Offers, ads, in-game currency• Emotions: Balancing "pain" with fairness and value 𝗟𝗜𝗩𝗘 𝗢𝗣𝗦• Systems: Events, leaderboards, challenges• Emotions: FOMO, excitement, and social engagementDon’t just build game systems. Build experiences players will feel.

Who’s actually playing your game? Understanding your players is key to designing experiences they’ll love. One of the best ways to do that: Use 𝘽𝙖𝙧𝙩𝙡𝙚'𝙨 𝙋𝙡𝙖𝙮𝙚𝙧 𝙏𝙮𝙥𝙚𝙨 to identify what motivates them. Here’s a quick breakdown: 💀 𝗞𝗶𝗹𝗹𝗲𝗿𝘀 • What drives them: Dominance • How they play: Raid others, trash talk, dominate in PvP • How to design for them: Competitive modes, ranked ladders, PvP arenas (while keeping toxicity in check) 🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗿𝘀 • What drives them: Rewards and mastery • How they play: Grind levels, complete quests, collect rare items • How to design for them: Clear progression systems, leaderboards, milestone rewards 💬 𝗦𝗼𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗿𝘀 • What drives them: Connection and collaboration • How they play: Chat, form guilds, join co-op missions • How to design for them: Robust social features, friend lists, community events 🧭 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿𝘀 • What drives […]

Daily Bonus Guide 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: • Players log in daily to claim rewards. • The more consecutive days they log in, the better the rewards. • Progress is tracked in a clear, calendar-style window. 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: • Daily habits = long-term retention. • Rewards trigger FOMO and motivation. • Easy to combine with push notifications. • Monetizable through Rewarded Ads. 𝗞𝗲𝘆 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🔹 𝗛𝗲𝗮𝗱𝗲𝗿 • Keep it simple: "Daily Reward," "Daily Bonus," or "Daily Login." • Optional: add a short note about why it's worth logging in. 🎁 𝗗𝗮𝗶𝗹𝘆 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗥𝗲𝘄𝗮𝗿𝗱 • Rewards get better with each consecutive login. • Miss a day? Progress resets to day 1. • Streaks keep players motivated. ⏰ 𝗧𝗶𝗺𝗲𝗿 • Shows exactly when the next reward is available. • Adds transparency and urgency. 📊 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗕𝗮𝗿 • Visualizes long-term milestones. […]

How to Design a Winstreak 𝗪𝗵𝘆 𝘄𝗶𝗻 𝘀𝘁𝗿𝗲𝗮𝗸 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗮𝗿𝗲 𝘀𝗼 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹?• They reward players for consecutive wins • They boost session length and levels played per day ⏳ • They motivate players to avoid losing, just to keep the streak alive𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗮 𝘄𝗶𝗻 𝘀𝘁𝗿𝗲𝗮𝗸 𝘄𝗼𝗿𝗸? • Unlocks after a certain level • Winning a "qualification" level starts the streak • Players see the streak's conditions and rewards in the event window • If they lose, the streak resets (unless they pay to continue 💎) 𝗪𝗵𝘆 𝗱𝗼 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗹𝗼𝘃𝗲 𝗶𝘁? Because it’s smart psychology: • It creates a strong desire to keep the streak going • It drives booster and currency usage • It’s especially effective on tough levels 𝗪𝗵𝗮𝘁 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁? • 3-step win streak: three levels, each with bigger rewards • 5-step win streak: five levels, […]