IP collaborations arenโt just cool, theyโre game changers.
IP collaborations arenโt just cool, theyโre game changers. โข Double user engagement through gamified experiencesโข Keep players around longer with familiar charactersโข Increase loyalty by 22%โข Raise revenue by 10โ30%, especially during eventsโข Reach younger audiences in ways traditional media canโtStill not convinced?Letโs look at the numbers:๐ง๐ผ๐ฝ๐๐ฎ๐ฟ ๐ซ ๐ฃ๐ฎ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐ฅ๐ถ๐บโข +5% DAUโข +12% downloadsโข iOS revenue rank in China: #30 โ #2๐ง๐ผ๐ฝ๐๐ฎ๐ฟ ๐ซ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฟ๐โข 13M players in 2 weeksโข Broke all-time revenue record on Day 1๐๐ฟ๐ฎ๐ด๐ผ๐ป๐ต๐ฒ๐ถ๐ฟ ๐ซ ๐๐๐ป๐ด๐ฒ๐ผ๐ป๐ & ๐๐ฟ๐ฎ๐ด๐ผ๐ป๐โข 208% revenue boostโข 161% ARPPU increaseโข 52% pay rate jump๐๐ฑ๐น๐ฒ ๐ฆ๐น๐ฎ๐๐ฒ๐ฟ ๐ซ ๐๐๐๐ฎ๐ฐ๐ธ ๐ผ๐ป ๐ง๐ถ๐๐ฎ๐ปโข 87.5% revenue boostโข 70% more downloads๐ ๐ถ๐ป๐ถ๐๐ผ๐ฟ๐น๐ฑ ๐ซ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฟ๐ & ๐ ๐ ๐๐ถ๐๐๐น๐ฒ ๐ฃ๐ผ๐ป๐โข 180K skins sold in 1 weekโข 10M views & 750K comments in 2 weeksThe results speak for themselves.Brands win.Studios win.Players win.If youโre not exploring IP collabs in 2025, you might be leaving serious […]