How to Increase Game ARPU

How to Increase Game ARPU Here's a quick framework to guide you:1️⃣ Retention FirstIf your retention rate is low, focus on improving it before anything else. A leaky bucket can't be filled.Check my flowchart on improving retention - https://lnkd.in/eiREXky52️⃣ Engagement is KeyHigh engagement drives better monetization. If engagement is low, consider enhancing gameplay mechanics or adding social features to boost activity.3️⃣ Conversion MattersTurn non-payers into payers by creating a resource shortage or offering starter packs for new spenders.4️⃣ Maximize Transaction ValueSegment your players to personalize offers and adjust prices. Whales? Focus on high-value items!5️⃣ Increase Purchase FrequencyIntroduce fresh activities for your paying players and run regular re-engagement campaigns.6️⃣ Diversify MonetizationExplore multiple models like Ads and Subscriptions to capture more value.

Anton Slashcev September 24

Journal

Why is SuperPlay valued at $2B?

Why is SuperPlay valued at $2B? Playtika is acquiring SuperPlay for up to $1.95B, and here’s why:1. Key Facts:- Founded in 2019 in Tel Aviv, Israel- 350+ employees- Current monthly revenue: $22M (a massive +123% YoY growth!)2. Their games are crushing it:- Dice Dreams: 45.7M downloads, generating $17.6M in revenue- Domino Dreams: 10M downloads, making $4.5M in its first year3. Why the excitement?- Playtika’s deal values SuperPlay at almost 10x its annual revenue- SuperPlay is one of the fastest-growing mobile game developers- With Playtika’s expertise in live-ops and data-driven monetization, SuperPlay’s revenue is set to soar even higher- Domino Dreams can surpass their first hit, so growth potential is hugeWhat do you think? Is Playtika x SuperPlay the next mobile gaming giant? Data Souce: AppMagic

Anton Slashcev September 23

Journal

Layers of Game LTV

Layers of Game LTV Here is a breakdown:1. Marketing How do you bring players into the game and who they are?- Target Audience: Who are you appealing to?- Relevant Creatives: Are your ads on point?- CPI (Cost Per Install): Are you acquiring users efficiently?2. Engagement How do you keep players coming back?- DAU/WAU/MAU: Daily, weekly, and monthly active users matter.- Playtime & Session Length: The more time in-game, the better.- Levels Per User: Are players progressing? This drives retention.3. ProgressionHow do you guide players through the game?- Completion Rate: Are players finishing what they start?- Late Game: What keeps them engaged long-term?- Retention: Keep them coming back for more.- Churn Rate: Minimize players leaving the game.4. MonetizationHow do you turn engagement into revenue?- Conversion & Purchase Frequency: Get players to buy and keep buying.- ARPU/ARPPU: Maximize revenue per user and […]

Anton Slashcev September 22

Journal

Success Rate of Top Mobile Game Publishers?

What is the success rate of top mobile game publishers? Here is the data with sources:𝟭. 𝗗𝗿𝗲𝗮𝗺 𝗚𝗮𝗺𝗲𝘀 [https://lnkd.in/eKB9GrPE]• Total Games: 2• Successful games: 2• Success rate: 100.0%𝟮. 𝗦𝗰𝗼𝗽𝗲𝗹𝘆 [https://lnkd.in/e6D-4gTY]• Total Games: 27• Successful games: 14• Success rate: 51.9%𝟯. 𝗖𝗢𝗚𝗡𝗢𝗦𝗣𝗛𝗘𝗥𝗘 [https://lnkd.in/eC66D7cG]• Total Games: 14• Successful games: 5• Success rate: 35.7%𝟰. 𝗦𝘂𝗽𝗲𝗿𝗰𝗲𝗹𝗹 [https://lnkd.in/eyt_RkHF]• Total Games: 17• Successful games: 6• Success rate: 35.3%𝟱. 𝗠𝗼𝗼𝗻 𝗔𝗰𝘁𝗶𝘃𝗲 [https://lnkd.in/e_2V3PZM]• Total Games: 7• Successful games: 2• Success rate: 28.6%𝟲. 𝗣𝗹𝗮𝘆𝗿𝗶𝘅 [https://lnkd.in/eBp-V_iu]• Total Games: 27• Successful games: 7• Success rate: 25.9%𝟳. 𝗙𝗶𝗿𝘀𝘁𝗙𝘂𝗻 [https://lnkd.in/eHKKbWtj]• Total Games: 8• Successful games: 2• Success rate: 25.0%𝟴. 𝗞𝗶𝗻𝗴 [https://lnkd.in/eYdRrzXR]• Total Games: 43• Successful games: 7• Success rate: 16.3%𝟵. 𝗡𝗶𝗮𝗻𝘁𝗶𝗰 [https://lnkd.in/eS9aUTcZ]• Total Games: 20• Successful games: 3• Success rate: 15.0%𝟭𝟬. 𝗖𝗲𝗻𝘁𝘂𝗿𝘆 𝗚𝗮𝗺𝗲𝘀 [https://lnkd.in/e9Fzehyk]• Total Games: 69• Successful games: 9• Success rate: 13.0%𝟭𝟭. 𝗭𝘆𝗻𝗴𝗮 [https://lnkd.in/euY-uPw6]• Total Games: 140• Successful games: 18• Success rate: 12.9%--------------------------------------------------------*A […]

Anton Slashcev September 20

Journal

Do and Don’ts in GameDev For New Studios

Here are the key Do's and Don'ts in GameDev for a new studio.

Anton Slashcev September 19

Journal

Key Metrics Every Mobile Game Developer Should Know

Key Metrics Every Mobile Game Developer Should Know Here are 8 essential KPIs you need to track:1️⃣ DAU (Daily Active Users)- Unique users who engage with your app daily.- How to impact: Regular content updates and improving retention are key.2️⃣ Retention- Percentage of users who continue playing over time.- How to impact: Improve FTUE, progression systems, and introduce meta elements to keep players coming back.3️⃣ Playtime- Average time users spend in the game daily.- How to impact: Deepen the game loop, introduce engaging mechanics, and add social elements.4️⃣ ARPU (Average Revenue Per User)- Average revenue generated per user over a specific period (daily/monthly).- How to impact: Boost conversion rates, add new in-app purchases, and optimize ad placements.5️⃣ Conversion- Percentage of users who make a purchase.- How to impact: Offer targeted offers, adjust prices for different segments, and enhance the perceived […]

Anton Slashcev September 18

Journal

Technical knowledge isn’t just for Game Devs.

Technical knowledge isn’t just for game developers. Managers need it too. I was shocked by some comments on my recent post— some managers don’t realize that game designers don’t need to code to work within an engine. 🤯 That’s why I’m ready to die on this hill: understanding the technical details of game development is critical, even for producers and managers.Why? Because without this knowledge, you’re at risk of making costly mistakes, like:• Hiring only game designers who can code• Expecting 3D models to be animation-ready without rigging and skinning• Assuming a game will run smoothly on all devices because it works on one• Ignoring technical debt until the codebase falls apart• Adding "just one small feature" that could take a year to develop• Delaying QA until the last minute because "finding bugs isn’t a big deal"Some might argue that […]

Anton Slashcev September 17

Journal

Want to break into game development in 2024?

Want to break into game development in 2024? Here’s how to start from scratch:𝗟𝗘𝗩𝗘𝗟 𝟬: Don’t spend a dollar on paid game design courses. → Focus on free, high-quality resources.𝗟𝗘𝗩𝗘𝗟 𝟭: 𝗦𝗧𝗨𝗗𝗬→ Use these resources to build your foundation:𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: 🎥 Game Maker’s Toolkit (https://lnkd.in/eV8jiCC3) 🎥 Brackeys (https://lnkd.in/emePzUpy) 🎥 Thomas Brush (https://lnkd.in/e7NFK9vH)𝗕𝗹𝗼𝗴𝘀: 📝 Deconstructor of Fun (https://lnkd.in/eMdVqAPZ) 📝 Gamasutra (https://lnkd.in/e2cFCDBe) 📝 Game Design Skills (https://lnkd.in/ewXVpJ6H)𝗕𝗼𝗼𝗸𝘀: 📚 Flow by Mihaly Csikszentmihalyi (https://lnkd.in/etk_WeP5) 📚 The Art of Game Design by Jesse Schell (https://lnkd.in/eFt9MRdf) 📚 Blood, Sweat, and Pixels by Jason Schreier (https://lnkd.in/ebvmm7Ty)𝗟𝗘𝗩𝗘𝗟 𝟮: 𝗣𝗥𝗔𝗖𝗧𝗜𝗖𝗘→ Apply your knowledge in game jams every month:🕹️ Ludum Dare (https://ldjam.com) 🕹️ itch.io Game Jams (https://itch.io/jams) 🕹️ Game Jam Central (https://lnkd.in/et3fqfrk) 🕹️ One Game a Month (https://onegameamonth.com/) 🕹️ Global Game Jam (https://globalgamejam.org/) 🕹️ GMTK Game Jam (https://lnkd.in/ecSD6V_K)𝗟𝗘𝗩𝗘𝗟 𝟯: 𝗡𝗘𝗧𝗪𝗢𝗥𝗞→ Connect with industry pros:𝗙𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄: Sergei VasiukGökhan Üzmez Jakub Remiar 𝗙𝗼𝗿 […]

Anton Slashcev September 16

Journal

Roadmap to Improve Game LTV

A roadmap to improve a game's LTV isn't as complicated as it sounds. Here's a straightforward process to follow:1. Nail short-term retention first. ↳ Focus on optimizing the onboarding experience to hook players2. Drive high engagement. ↳ Make a compelling and fun gameplay loop 3. Then, focus on long-term retention. ↳ Add new content and features↳ Create strong progression and goals to keep players invested over time4. Convert players into paying users. ↳ Create resource shortage and offer tailored starter packs 5. Increase payment frequency. ↳ Add time-limited deals or season passes to encourage consistent spending6. Raise the average transaction value. ↳ Offer high-value bundles and adjust prices based on player segmentation7. Explore additional revenue streams. ↳ Experiment with ads and subscription tiers through A/B testing → The challenge lies in the execution. • Each step offers multiple approaches. • […]

Anton Slashcev September 15

Journal

Live-Ops Features Starter Pack

Live-Ops Features Starter Pack Here is a list of references from top games for each feature:𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀• Piggy Bank• Double & Tripple Offers • Rolling Offer• Starter Pack Offer𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• Happy Hours• Daily Quests• Race Tournament• Solo Tournament• Win Streak • Milestone Tasks• Time pressing challenge𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• Daily Bonus• Push Notifications• Album Collection𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀• Partners • Clans • Friends• Team Tournament 𝗠𝗶𝗻𝗶𝗴𝗮𝗺𝗲𝘀 \ 𝟮𝗻𝗱 𝗖𝗼𝗿𝗲• Board Minigame• Treasure Hunt Minigame• Plinko• Slot Machine / Wheel Minigame• Puzzle𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀

Anton Slashcev September 14

Journal

List of 10 Free / Open Source Game Development Tools:

1. Godot Engine (Game Engine) https://godotengine.org/2. Blender (3D Art) https://www.blender.org/3. GIMP (2D Art) https://www.gimp.org/4. Taiga (Planning) https://www.taiga.io/5. Twine (Narrative) https://twinery.org/6. Drone (CI/CD) https://drone.io/7. Penpot (Whiteboard) https://penpot.app/- Excalidraw (Whiteboard) https://excalidraw.com/8. Ardour (Sound) https://ardour.org/9. AppFlowy (Documents) https://www.appflowy.io/10. Colyseus (Networking) https://www.colyseus.io/

Anton Slashcev September 12

Journal

Engaging FTUE: Make or Break Your Game

Creating an engaging FTUE can make or break your game.Here’s a cheatsheet to get it right:1. Onboarding 🚀• Start with a strong hook to captivate players.• Clear objectives guide the player smoothly.• Introduce features gradually.• Keep tutorials short and effective.2. User Flow 🌐• Ensure easy access to gameplay.• Make controls accessible.• Provide progress indicators.• Use an intuitive UI.3. Core Gameplay 🎯• Focus on game feel.• Implement a fun mechanic.• Allow for immediate action.• Keep rules easy to understand.4. Visuals 👀• Use smooth animations.• Prioritize art style consistency.• Ensure readability.• Add some juiciness to the experience.5. Progression 📈• Set clear goal setting.• Offer early rewards.• Implement retention hooks.• Enable fast initial progression.6. Monetization 💰•Clarify your value proposition.• Time your introduction wisely.• Consider ads integration carefully.• Ensure monetization doesn’t disrupt user experience.

Anton Slashcev September 9

Anton Slashcev

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