Top 10 Gaming Publishers by Tier-1 West Revenue in Q1 2025

Top 10 Gaming Publishers by Tier-1 West Revenue in Q1 2025 👑 We couldn’t leave you without a Q1 wrap-up, so today, let’s look at how publishers performed this quarter.There’s an indisputable growth leader: Funfly, boosting its quarterly revenue by 223% compared to Q1 2024 (YoY) and 27% compared to Q4 2024 (QoQ) — mostly thanks to Last War: Survival, still climbing toward its peak!Next fast climber is Diandian Interactive, up 58% YoY and 31% QoQ. As you already know, the main driver here is Whiteout Survival ❄️Another success story is Dream Games, ranked №2 in the top, with quarterly revenue up 39% YoY and 22% QoQ. Royal Match peaked again in March 🥳While Scopely keeps leading the pack, 23% ahead of the №2, its quarterly revenue dropped 48% YoY and 25% QoQ.Will Monopoly Go! bounce back, or are we […]

Andrei Zubov April 25

Highlights

Top 10 Hybridcasual Games in Q1 2025: The Great Puzzle Takeover

The Great Genre Shift: from Hyper to Hybrid Last year was all about embracing Hybridcasual and adding depth to Hypercasual. Both large publishers and small studios took the simple, catchy cores of Hypercasual games and layered them with Casual features, adding boosters, meta systems, and more refined monetization. We covered this shift in detail in our Casual Games Report 2024! This wave of change also led us to adjust our own approach. As developers enhanced their UA with LiveOps and monetization upgrades, we realized it was time to level up our reporting, too, which is why our quarterly Hypercasual Games reports are going Hybridcasual! IAP growth of the Hypercasual market If you’re familiar with our navigation system (and if not, just have a quick look here), you might be wondering how we analyzed the Hybridcasual segment if there’s no dedicated tag for […]

Andrei Zubov April 23

Journal

Top 10 Hybridcasual Games in Q1 2025

Top 10 Hybridcasual Games in Q1 2025: The Great Puzzle Takeover 🧩 With the trend of Hypercasual games enhancing their UA and monetization, we knew it was time—our quarterly reports had to go Hybridcasual too! 🏁So, here we go!In this article, we’ll cover:📈 The dynamics of the Hybridcasual games market: +67% YoY in net IAP revenue 🔎 Key Hybridcasual market trends: meta and boosters from Match-3 and Social Casino 👑 Leading titles and how they innovate: analysing the success of Сolor Block Jam, All in Hole, Mob Control, and Screwdom The full report here.Let us know in the comments what you think about this format 💛

Andrei Zubov April 23

Journal

R.E.P.O. Mobile: From PC to Mobile

R.E.P.O. Mobile: From PC to Mobile 📲 Newly launched horror game R.E.P.O. Mobile has reached 4.7M downloads since its late March release! Though it's already showing signs of a downtrend 👀The original R.E.P.O. started as a PC single-player game about cleaning a haunted mansion while avoiding a creature called the Headman—before evolving into a co-op experience and quickly gaining popularity on Steam ⭐️Once again, drawing inspiration from popular PC titles proves to be an effective strategy!

Andrei Zubov April 18

Journal

Trending Game: Meme Bots: Obunga Chase Rooms

Meme Bots: Obunga Chase Rooms – Trending Game with Pop Culture Characters 👻 Yesterday we had a look at the Top Trending for the last month and noticed these two surprise horror games.We looked into one of them — Meme Bots: Obunga Chase Rooms, now nearing 10M lifetime installs after the recent relaunch 🚀In the game, players run through maze-like maps, chased by meme-inspired characters like Obunga, Sanic, and Tralalero Tralala 🦈👟💡Who are Nextbots?They’re AI-driven pursuers, often shown as 2D meme images, popularized in Garry’s Mod and later adopted across many games.Once again, TikTok trends + high gameplay virality = perfect combo for organic growth 🤭Check out the game yourself.

Andrei Zubov April 16

Highlights

Balatro: Best Premium Mobile Launch Since Minecraft?

Balatro: Best Premium Mobile Launch Since Minecraft? $15M in just half a year — the GOTY-winning card-building roguelike Balatro is now one of the most successful premium mobile launches ever.For this AppMagic chart, I picked ten of the most notable indie mobile releases:I already posted when Balatro reached $1.5M in monthly revenue, but I had to follow up, as it recently peaked at $4.6M. That’s more than 3x growth!Balatro exceeded all my expectations, outperforming every major indie mobile launch in recent memory — except Minecraft, which is in a league of its own.Why is it working so well? First of all, it’s an outstanding game.Better yet, it’s a perfect fit for mobile. Like other games in the chart, Balatro follows the rules of mobile gaming:— Shorter play sessions— Lower prices— Simpler controls— Solid performance across a wide range of devices🤫 […]

Andrei Zubov April 16

Journal

Top 10 March Releases by Revenue

Top 10 March Releases by Revenue 🔥 Remember last week when we showed how to spot top-performing new releases using Advanced Search? 😉Now it’s time to put that to work — let’s take a look at last month’s new gaming releases and how they performed in Tier-1 West!☑️ Just follow these steps:Apps → Advanced SearchRelease period → March 2025Tags → GamesGeography → Tier-1 West💥 A solid dose of inspiration — whether you’re building a product, crafting a UA strategy, or just staying sharp on market trends.And while the image shows just the top 10, there were over 3,000 new releases in total! This link takes you straight to the list.

Andrei Zubov April 7

Journal

Dreamy Room: Home Design With Puzzle Touch

Dreamy Room: Home Design With Puzzle Touch ✨ ABI Games Studio’s new hypercasual hit Dreamy Room has taken off—surpassing 7.2M downloads within its first month and attracting 309K daily active users (and counting!) 🚀In the game, players are challenged to strategically arrange all the furniture, considering space layout and functionality, to complete levels that progressively increase in difficulty 💪To maintain engagement, developers are continuously adding new levels, daily challenges, progress tracking, and rewards 🏅Try it out yourself

Andrei Zubov April 2

Journal

VR to Mobile: I Am Security

I Am Security: From VR to Mobile 📱 Ranked №1 among the Top Trending Free Games last month, I Am Security by New Folder Games has already surpassed 11M downloads since its February release—and it's still climbing, with over 450k daily installs 💣Originally launched as a VR experience on Meta Quest, the game has now made its way to mobile, which is not a very typical case for this type of games!In I Am Security, players take on the role of a bouncer, scanning guests for prohibited items and ensuring they adhere to the club's dress code before allowing entry 🔍The game’s viral success can largely be credited to YouTube and TikTok, where creators have showcased the many ways to "abuse" their power as a bouncer—yes, there are quite a few questionable interactions you can have while checking guests 😈Curious […]

Andrei Zubov March 17

Journal

Top 10 Shooter Games by Revenue

Top 10 Shooters by Revenue In 2025, the genre’s monthly revenue surpassed $350M for the first time since 2021, fueled by PUBG Mobile and Call of Duty Mobile 🚀The top 3 revenue leaders remain stable: in the past year, PUBG Mobile holds 36% of the market, followed by Call of Duty Mobile (10%) and Cross Fire (7%), together making up over 50% of total revenue, not including regional versions of games!Only one game crossed $1B in annual revenue last year, with just five others exceeding $100M 🏁While most YoY changes were mild, newcomer Hunting Sniper surged 292% YoY 🎯Do you see a new contender breaking into the top 10 this year? Explore the Dashboard.

Andrei Zubov March 13

Reports

Kill or Pivot: A Comprehensive Guide for Mobile Game Devs

Making your first mobile game is an emotional journey, but holding onto a game that isn’t making money for too long can be a big mistake. Many indie developers hope that one more update might just fix things, but the reality is different. In 2025, the mobile gaming market will be tough, and only a few titles will succeed. With AppMagic’s Success Meter, we can see how many games make good revenue. In our example, we set the benchmark at $100K in-app revenue per month. The data shows that in most casual game genres, only no more than 1% of games reach this level, meaning thousands of titles fail every year. The same holds for Hybridcasual and Hypercasual. Even with a lower benchmark of 100K installs per month, 5% of games at most manage to reach it. This guide will help you […]

Andrei Zubov February 28

Journal

Call of Duty Mobile Hits $3B in User Spending!

Call of Duty Mobile Hits $3B in User Spending 🔥 Activision Publishing’s top-grossing and most-downloaded mobile game has reached a major milestone, now accounting for 97% of the publisher’s total mobile revenue 💰Moreover, if we factor in the user spending from CoD Mobile Garena—a Southeast Asian version of the game—total user spending increases by an additional $340M!The game has also maintained a stable monthly download rate, consistently ranging between 3M and 4M over the past two years 💪A well-deserved applause for the studio’s ability to sustain both engagement and revenue for such an extended period! 👏

Andrei Zubov February 26

Andrei Zubov

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