Royal Kingdom’s Hollywood Power Play: Last Hurrah or Royal Rebirth?

Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara as we discussed in a recent article. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. The game was anything but static. It went through long stretches of silence (including a six-month update drought), only to emerge with radical changes, including a full hard reset over a year into its soft launch. But if the product evolution wasn’t enough of a rollercoaster, Dream just took things to a whole new altitude. In what may be the boldest marketing swing the mobile gaming industry has ever seen, Royal Kingdom has gone full celebrity mode. LeBron James, […]

Ahmetcan Demirel April 21

Analysis

When Visuals Drive Performance

What can you do to improve your game’s performance when another title comes out of nowhere and speeds past it on every chart? You could double down on LiveOps, compete on seasonal content, or push daily events to the max. But guess what? Your competitor can do exactly the same, and probably will. You could also try to optimize your game through different levers such as your level funnel, monetization hooks, or progression systems. They often move the needle, but only marginally. Instead, the smarter move might be to understand how your rival got better at the very thing you were the best at. Analyze what made them click with the audience you once owned. And while doing so, use the opportunity to differentiate your game again by bringing something fresh to the table. This has been Triple Match 3D’s […]

Ahmetcan Demirel April 14

Analysis

Why Now Is the Worst Time to Launch a Match-3

For any team eyeing a sizable market, Match-3 has always been an incredibly tempting target. Puzzle games remain one of the biggest and most consistent genres on mobile, and within that space, Match-3 stands out as a true titan. Generating over 60% of puzzle IAP revenue and pulling in more than $5 billion last year, Match-3 has long held the promise of massive returns. It’s the kind of stat that makes even the most disciplined team think, “If we could just carve out 1% of this market…” That thinking has led so many teams into the grinder… Despite the genre’s enormous size, we haven’t seen a single new Match-3 title cross the $100M lifetime revenue mark in the West since Royal Match, which launched in 2020. Considering the scale of the market, that benchmark isn’t just fair, but it’s actually […]

Ahmetcan Demirel April 7

Highlights

Helping Your Players In a Smart Way

The point of making a game is to provide players with entertainment they value enough to spend money on. At its core, a game’s success hinges on this simple principle. But how you deliver that entertainment varies dramatically between genres, and each genre comes with different monetization strategies. Some games rely on energy or life systems, where players hit a play limit unless they spend to continue. Others focus on boosters and power-ups that enhance the player’s chances of clearing a level. Some offer skip or ease options that allow players to pay to bypass difficulty spikes. The most successful games do not rely on just one method. Instead, they carefully combine and calibrate these levers to appeal to the broadest possible audience. This balancing act between challenge, friction, and monetization is constantly discussed and optimized. Yet, what often gets […]

Ahmetcan Demirel April 1

Analysis

Engaging Mini Games and Where to Find Them

Like any business, games exist to generate revenue. Without a solid monetization strategy, even the most passionate developers struggle to sustain their projects. But every successful developer knows that a game’s ability to make money is deeply tied to its retention metrics. While revenue is the ultimate measure of success, retention serves as a crucial intermediate indicator that is often prioritized even over direct revenue figures. And the strategies to ensure strong retention evolve over different stages of a game’s lifecycle. In the short term (call it D1 to D7), a compelling core loop is essential: a mechanic that is easy to pick up but challenging to master, providing endless variations without becoming stale. In the long term (call it D180 and beyond), retention hinges on intrinsic motivation: social engagement, a thriving community, and compelling end-game content. But what about […]

Ahmetcan Demirel March 23

Analysis

The Importance of Personalization in Gaming

Segmentation has long been a cornerstone of success in the gaming industry, particularly for top-grossing titles across various genres. The ability to analyze player data, categorize users based on specific behaviors, and tailor their experiences accordingly is a well-established best practice. With AI and machine learning continuing to evolve, this practice has become even more sophisticated, offering dynamic personalization at an unprecedented scale. However, personalization does not have to be solely reliant on automated algorithms. There is another, often overlooked, yet equally powerful approach: empowering players with choices. Allowing players to actively shape their experiences through in-game options provides a layer of customization that is perceived as more engaging and rewarding. While still requiring extensive data analysis to design these options effectively, the act of letting players choose creates a deeper sense of agency and investment in the game. Why […]

Ahmetcan Demirel March 16

Analysis

Collectible Albums: A New Frontier in Motivating Players

Casual games succeed by offering straightforward mechanics that are easy to grasp but challenging to master. However, this simplicity can present a challenge for developers. Over time, it becomes increasingly difficult to introduce new features that boost engagement and monetization without compromising the game's streamlined experience. Many developers have tried to introduce ambitious, intricate mechanics only to discover that these alienate their audience rather than delight them. In recent years, a new solution has gained momentum across the casual gaming space: collectible albums. Games like Monopoly Go, Royal Match, and Gossip Harbor have embraced these mechanics, creating highly engaging live events that revolve around collecting virtual cards. Players earn, trade, and complete albums in pursuit of rewards, badges, or bragging rights. Collectible albums have become a key tool for developers to add new layers of motivation and replayable content to […]

Ahmetcan Demirel March 9

Analysis

The Hidden Value of Subtle Design

When discussing the success of a game, we often focus on large features or events. These elements are typically easy to measure with tangible results. We analyze their impact through metrics such as player retention, onboarding success, or spikes in monetization. While these aspects are important, they don’t tell the full story. Subtle design elements can shape the player experience just as significantly, even though their effects are harder to quantify. From encouraging messages to clever animations, these small touches enhance gameplay in ways that keep players engaged. The Power of Encouraging Words Some games use text strategically to communicate with players during key moments. These messages can be motivational, celebratory, or even subtly instructional, adding emotional depth to the experience. For example, Toon Blast encourages players by displaying a message after completing a challenging level. If the player beats […]

Ahmetcan Demirel March 6

Analysis

Why Some Puzzle Games are More Addicting?

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of the revenue comes from a single subgenre: Match-3. Established giants dominate not only Match-3 but also other popular subgenres like Merge and Blast, making it incredibly difficult for new entrants to gain traction. In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Titles like Match Factory, Triple Match 3D, and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category. “Pair” games mainly consisting of Physical Match and Tile Match titles didn’t take long to become the third largest puzzle subgenre. As the puzzle market evolves, a new wave of […]

Ahmetcan Demirel February 5

Analysis

The Sweet Art of Feature Adaptation

In the ever-evolving landscape of the gaming industry, it's no secret that games often draw inspiration from one another. This cross-pollination of ideas isn't confined to a single genre or platform; it's a universal phenomenon that drives innovation continuously. Whether it's a unique gameplay mechanic from an indie title or a groundbreaking event in one of the biggest franchises, developers consistently look to each other to spark creativity and fuel progress. When a new feature or event makes waves in a particular game, it's only natural for others within the same genre to take notice. After all, if something resonates with players, why not explore its potential in a similar context? However, in a world where game updates are dissected in real-time by every other developer, keeping such innovations under wraps has become virtually impossible. The moment you introduce a […]

Ahmetcan Demirel January 6

Analysis

Daily Missions and Rewards in Puzzle Games

The world of mobile gaming has grown incredibly diverse, with subgenres branching out and becoming increasingly specialized. Whether it’s the strategic depth of 4X games or the fast-paced excitement of shooter games, each subgenre demands a unique approach to game design and player engagement. Although specialization is highly sought after, there remains a surprising amount of overlap in the features and mechanics used across these different genres. Elements like progression systems, in-game currencies, and, importantly, daily missions are common practice, serving as universal tools to enhance player retention and engagement across the board. Daily missions, in particular, have emerged as one of the most effective tools in this regard. These missions are a staple across various gaming genres, providing players with a reason to log in and play regularly. For instance, in games like Genshin Impact, daily commissions are a […]

Ahmetcan Demirel September 24

Analysis

Time Blast: Will it revive the Rest of the Genre?

It is no secret that puzzle games dominate a significant share of the mobile gaming market. Over the last decade, the puzzle market has become fiercely competitive, with various subgenres vying to capture the attention of puzzle players. While Match-3 remains the dominant force in this competition, we've seen other subgenres like Merge taking the second place, while others, like Tile Match, showed potential but ultimately fell short. Merge surpassed Blast last year and looks like “Pair” which mainly has Physical Match and Tile Match will do the same at the end of this year. That said, the second spot in the puzzle market remained largely uncontested until recently. Before Merge games took over the second spot, Blast games were the Pepsi to Match-3's Coca-Cola. There was a significant gap between Match-3 and Blast, with Blast holding a solid second […]

Ahmetcan Demirel September 2

Ahmetcan Demirel

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