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Gaming Under Fire: China vs. Tariffs

This topic is on fire. Covered by our dear friend, Zach. *Spoiler Alert: No, but we are all under uncertainty. As the latest round of U.S. tariffs on Chinese goods grabs headlines, it’s natural to wonder: Is China’s dominance in the global gaming market under threat? For now, the answer is no, but the landscape is shifting, and the ripple effects are worth watching closely. China & Europe Hit Back as U.S. Tariffs Kick In 🚨 Update: Tariff War Intensifies On Wednesday, China raised its retaliatory tariffs to 84%, with Trump firing back by immediately increasing U.S. tariffs on Chinese goods to a staggering 125%. While mobile games remain untouched, the message is loud and clear: this is no longer just a trade dispute, it’s a full-blown standoff. If geopolitical tensions continue, we may see actions beyond tariffs, such as […]

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Mobile Gaming Today: April’9 Week

Hey Fam, I’m pretty curious if Trump’s new +104% tariffs on China will affect mobile gaming. Lmk how you feel about that ¯\_(ツ)_/¯ And - Lezgo! 👇🏻 👌🏻 Top Gaming Content » Why Now Is the Worst Time to Launch a Match-3? 🧩 Match-3 is still a $5B beast, dominating Puzzle Game revenue, but breaking in is brutal. No Western Match-3 title has hit $100M since Royal Match (2020), unlike the 2013–2017 boom. It’s saturated with UA hurdles and content-rich giants guarding the gates. The smarter move? Start with adjacent hits, Tile Match, Sort, Match-3D. These rising subgenres offer room to build your puzzle chops, monetization muscle, and LiveOps flow, without getting crushed. Think Spyke Games: smaller wins today, bigger Match-3 ambitions tomorrow. In this red ocean, scaling sideways might be the only way up. 🍕 Game of the Week: […]

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Mobile Game Leaders: March 2025 Data

Hei, Hallo& SELAM! Welcome to the March’25 version of Mobile Game Leaders 🦄 February Data? Data source: AppMagic Global Leaderboard: Game Publishers Miniclip got #3. Hypercasual-Only? Ad Creative World Keep an eye on Saudi Arabia & Mintegral. Big moves there 👇🏻 Out of 257,000 Creatives on iOS Top GEOs by Impression US: 41% UK: 8% Japan: 8% France: 5% Canada: 4% South Korea: 3% Saudi Arabia: 3% Brazil: 3% Germany: 3% UAE: 2% Turkey: 2% Australia: 2% Mexico: 2% Top Ad Networks by Impression Mintegral: 33% Facebook: 21% Unity: 15% (%4 in Feb!) AppLovin: 11% Smadex: 5% Out of 418,000 Creatives on Android Top GEOs by Impression Indonesia: 14% India: 13% Brazil: 11% U.S: 10% Mexico: 9% Turkey: 6% S.Korea: 4% Ukraine, France, Saudi Arabia: 3% Spain & Germany: 2% Top Ad Networks by Impression AppLovin: 32% Mintegral: 25% Facebook: 12% AdMob: 12% Unity: 9% YouTube: […]

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AppLovin’s TikTok Pitch: Boost Ads to Win Big

As reported by CNBC, AppLovin can offer TikTok ‘much stronger bid than others,’ CEO says. AppLovin just threw its hat in the ring to take over TikTok's operations outside China, and it’s not playing small. CEO Adam Foroughi says this isn’t just a U.S. play; it’s a global power move. AppLovin CEO: Our TikTok Bid Tops Them AllAppLovin CEO Adam Foroughi, speaking on CNBC’s The Exchange, called the company’s late-stage offer to acquire TikTok a “much stronger bid than others.” Aiming Big: A Global Merger With TikTokForoughi revealed that AppLovin isn’t just targeting TikTok’s U.S. operations; they’re proposing a full-scale merger with the platform’s entire global business. Trump Extends TikTok Sale Deadline AgainFormer President Donald Trump announced a second extension for ByteDance to divest its U.S. TikTok operations, giving bidders like AppLovin more room to maneuver. The Ad-tech Titan wants […]

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Clash of Screens: Supercell to Hollywood

First, conquered mobile, now Supercell is charging into entertainment with CINEMATIC FIREPOWER! A new movie? Nope, not this one. Just joking, not this one (: Supercell, the powerhouse behind Clash of Clans & Clash Royale, is plotting its boldest move yet: turning its billion-dollar gaming universes into full-blown film and TV franchises. The Finnish mobile gaming giant has dropped a cinematic gauntlet, posting a job for a senior film and TV development exec in Los Angeles. The mission? Build new worlds. Tell unforgettable stories. And do it with the kind of firepower usually reserved for A-list studios. "We are seeking a Senior Film & TV Development Executive to join our team and drive the development of film and television projects based on Supercell’s franchises. This role requires a strategic thinker with great storytelling instincts, a proven track record for building creative teams in film and […]

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Race for TikTok: AppLovin and Amazon in the Mix

The clock’s ticking, and TikTok’s U.S. future is on the line. With an April 5 deadline fast approaching, ByteDance is under pressure to sell TikTok’s U.S. operations, or face a nationwide ban. Among the rumored buyers? Ad Tech titan AppLovin, reportedly deep in negotiations, and Amazon, whose all-in bid hasn’t gained much traction with ByteDance. The original January ban was delayed after President Trump returned to office, allowing more time for a sale. But the clock is almost out. If no deal is struck by Saturday, Trump could extend the deadline again, but there’s no guarantee. Big Bids, Bigger Stakes AppLovin’s interest is said to be known at the highest levels of the Trump administration. Meanwhile, Amazon’s offer—rumored to be for all of TikTok—has been viewed with skepticism. Still, both tech giants represent the growing U.S. appetite to control the […]

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Roblox Levels Up Advertising With Google Partnership

Roblox just pressed play on a major ad power-up, teaming up with Google to bring immersive ad formats, like Rewarded Video, straight into the game world through Google Ad Manager. This move lets brands seamlessly tap into Roblox’s massive Gen Z audience, reaching tens of millions of daily players. Advertisers can now buy video spots directly or programmatically, turning in-game moments into marketing magic. And? For creators, it’s a game-changer. Rewarded Videos offer players real perks—watch a 30-second ad, and score in-game rewards. Early tests? A jaw-dropping 80%+ completion rate. That’s what engagement marketers dream about. So? To boost credibility, Roblox is also partnering with heavyweights like Nielsen, Kantar, DoubleVerify, IAS, and Cint to give advertisers sharp tools to measure impact. This isn’t just ads in games—it’s a new era of immersive, measurable, and meaningful marketing.

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Jobs in Mobile Gaming: 29 March

🎨 1010 Jobs in Mobile Gaming » March'29 Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity Client Engineer - Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Tech Team Lead Scopely 🇨🇳 IT Systems & Platform Engineer Scopely 🇪🇸 Senior Director of Engineering - Unannounced project Scopely 🇺🇸 Senior Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Platform Account Engineer Scopely 🇲🇽 Senior Fullstack Engineer - Monopoly GO! Scopely 🇨🇦 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Lead Software Engineer Scopely 🇲🇽 Staff Software Engineer Scopely 🇪🇸 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Senior Client Engineer - Star Trek Fleet Command Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Technical Lead of Analytics Engineering Scopely 🇪🇸 IT Technical Producer Supercell 🇫🇮 Game programmer & New Game […]

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BitPet Secures $480K: The Future of Active Gaming

BitPet, the mobile gaming startup on a mission to make physical activity fun and social, secured $480,000 in governmental funding from the Research Council of Norway. Bridging the gap between Mobile Gaming & Health Tech. This major milestone will fund BitPet’s upcoming soft launch and drive innovative research in partnership with the NTNU Faculty of Medicine and Health Sciences. 💬 “This funding is a game-changer,” said John Wright, investor and board member at BitPet. “We’re thrilled to back a team that’s combining mobile games, health, and behavioral science in such a fresh and powerful way.” More? With gameplay designed to encourage daily movement, BitPet is poised to redefine what active gaming means in today’s mobile-first world. The investment highlights a growing trend: government support for gamified health solutions. 🔗 You can already sign up for playtesting at www.bitpet.io

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20% Drop: AppLovin is in Trouble?

Ad tech titan AppLovin took a beating on Wall Street, with its stock plunging 20% after infamous short-seller Muddy Waters claimed the company could be violating Apple and Google’s platform rules. AppLovin, the tech star of 2024 with a jaw-dropping 700% climb, just hit a major wall. Its stock dropped over 20% in a single day after short-seller Muddy Waters fired a shot. The firm says AppLovin’s ad game breaks the rules, accusing it of pulling user data in ways that go against app store policies. In their words, it “systematically” crosses the line. This isn’t the first warning either—Muddy Waters is now the third short-seller raising the alarm. What looked like a rocket ship might be heading back to Earth. It's not that new. We had the first shot on the 26th Feb week. AppLovin Scandal: New Target of […]

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Supercell Supports Offroad Games in High-Speed Studio Launch

Buckle up: a crew of Space Ape veterans just launched Offroad Games, a brand-new London studio with one mission—drive car games into the future with full-throttle energy. Even better? They’re not doing it alone. In a bold move to keep beloved games alive and thriving, Supercell and Offroad Games have joined forces, handing over the keys to Chrome Valley Customs, Fastlane: Road to Revenge, and the long-dormant Go Race: Superkarts. This partnership protects jobs, powers up innovation, and fuels growth across London’s buzzing dev scene. At the wheel is Geoffrey Gilles, Offroad’s CEO and former GM of Chrome Valley Customs and original game lead on Beatstar. Backed by a team of ten (and growing), Offroad is already profitable and running at full speed, with no outside funding and no time to waste. “Offroad is buzzing with gallons of nitro energy! […]

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DoubleU Games Finalizes Paxie Games Acquisition

DoubleU Games has officially sealed the deal with Turkish game studio Paxie Games, completing the acquisition on March 26 following regulatory approval. The $29.9 million upfront payment secures 60% ownership, with the remainder to be acquired over three years via an earn-out structure. This bold move brings Paxie’s breakout title, Merge Studio: Fashion Makeover, under DoubleU’s wing—a hit that’s already clocked 28 million downloads and $34 million in revenue. Paxie’s expertise in the booming Merge-2 genre and its strong female user base align strategically with DoubleU’s global ambitions and core social casino business. "This acquisition supercharges our competitive edge in the global gaming market," said Jay Choi, CFO of DoubleU Games. "We’re committed to partnering with high-potential studios to drive long-term growth." Paxie CEO Direnç Çelik echoed the excitement: “Merge Studio is just the beginning. With DoubleU’s global reach, we’re […]

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