Are aggressive ad campaigns killing the value of rewarded ads?

Are aggressive ad campaigns killing the value of rewarded ads?
Let’s talk about ad fatigue.
Someone asked me:

“Can players really get tired of rewarded ads? Aren’t they opt-in by design?”

In theory – yes. Rewarded ads are player-initiated.

You tap the button, you get a reward. Simple. Controlled. Fair.

But in practice? There’s a problem no one likes to talk about:

🤯 Content fatigue.

When a player sees the same ad over and over – especially from the same game running an aggressive campaign – they stop caring.

Then they stop watching.

Then the value of rewarded ads collapses.

Latest example for me is Royal Kingdom from Dream Games.

I don’t know how much they’re spending, but their ads are everywhere. Same video. Same art. Same everything.

It got to the point where I stopped watching rewarded ads entirely.

🎯 So yes – rewarded ads can absolutely cause fatigue.

Not because of frequency. But because of repetition.

And ironically, the more aggressive the campaign, the more it breaks the user-controlled IAA experience for everyone.

Less impact. Less trust. Less revenue – for all games in the loop.