Ad overload killing your eCPM?
🤯Ad overload killing your eCPM? Screw Master 3D found a fix🤯
🤔One of the biggest challenges in ad monetized games is managing impression load. As users see more ads, ad networks pay less per impression due to recency effects. This creates a tricky tradeoff: Do you increase ad placements to drive more volume, or limit them to maintain high eCPMs?
In a recent live review with Supersonic from Unity’s Samantha Benjamin and Guy Agiv, we looked at how Screw Master 3D tackles this dilemma with dynamic strategies:
Smart ad swapping 🔁
The game dynamically switches between interstitials and rewarded videos based on which is predicted to generate higher revenue. Even if a user requests a rewarded video, it may serve an interstitial instead if the forecasted yield is stronger. Note, this only works for RV placements.
Rewarded video-first experience💰
With over 80 percent of users engaging with rewarded videos, the game reduces interstitials for these players, delivering a cleaner and more premium experience for high-engagement rewarded users.
Impression caps that protect CPM🧢
Rather than flooding users with ads, the game limits impressions after certain thresholds have been reached. This helps keep eCPM high while also nudging engaged users towards a first IAP purchase.
Screw Master 3D shows that thoughtful ad logic can scale impressions while minimzing eCPM degredation.
🕺This episode for me summarizes what two & a half gamers podcast is all about. Skilled developers sharing actionable insights. This episode is packed with Game Design, Admon, and UA insights, and it’s one of the best ones we’ve recorded. 💃
