Ad Monetisation in Mobile Games in 2025

We continue to see AppLovin, Unity & ironSource and Mintegral dominate the ad revenue share on iOS with Google holding its pole position on Android.

Ad revenue on Android also remains more diversified outside of the US and comprises a higher percentage of revenue for its apps. That said, US still remains the top audience for ad revenue monetization.

Feel free to go through the slides or check out the link to the previous data sets below.