8 New Products by AppsFlyer, Redefining Growth Measurement!
AppsFlyer isn’t just shipping updates anymore. They’re reshaping what modern marketing looks like in the AI era.
Just rolled out 8 new products, and the message is loud and clear: this is no longer just “mobile attribution.” This is the Modern Marketing Cloud, unified, automated, measurable, and built for a world where AI is your new teammate.
CEO Oren Kaniel puts it nicely: for a decade, AppsFlyer helped marketers survive the mobile and privacy storms. Now they’re building the stack for fully autonomous growth.
TLDR;
Your data finally works together. Your AI finally has context. And your workflows stop eating your life.
Yes, here to dive deep for ya.
1. Agentic AI Suite
Your new AI co-pilot.
This is the execution layer where marketers plug in tools like ChatGPT, Claude, Cursor, or VS Code and tap into clean, structured, privacy-safe data. You can build your own agents or use AppsFlyer’s pre-built ones to hunt creative opportunities, highlight daily insights, and automate repetitive work.
The highlight: MCP (Marketing Command Prompt). It basically lets you ask your data anything in plain language. No SQL. No BI dependency. No pain.
Agents even spot top creatives on one network and push them to others automatically. Think “AI intern” that doesn’t need coffee breaks.
2. Incrementality for UA
No fluff. Real lift.
This is the scientific answer to “what is actually working.” Instead of guessing which channel drives incremental users, you get real geo-based lift experiments across networks, done automatically, and polished enough to save teams weeks of data science work.
Spoiler: the true lift is often way higher than classic attribution suggested.
3. Cross-Platform Journeys & LTV
Stop losing revenue to device chaos.
This ties together all user touchpoints — mobile, web, desktop, console, CTV — to show the actual ROI. Beta results? ARPU jumps by 30–60 percent once you stop misattributing cross-device behavior.
This unified view also becomes fuel for AI. Smart data in. Smart insights out.
4. Signal Hub
Goodbye signal loss.
Built for a world of missing identifiers and fragmented data. AppsFlyer plugs into world-class partners (starting with Mastercard) to bring real-world behavioral signals into a privacy-safe clean room.
You combine your first-party data with these signals to build laser-precise audiences before they install.
Imagine targeting “people who spend heavily on your competitor but never touched your product” in two clicks.
That’s the pitch.
5. My Dashboards (AI Edition)
Conversational analytics.
Ask your data a question like:
“Which campaigns drove the best ROAS last week?”
And it replies with charts, explanations, and suggestions for what to look at next.
It’s one unified place — LTV, SKAN, Cohorts, SSOT, everything — and built for collaboration across marketing, product, and finance.
Future update: you’ll be able to create charts inside the AI chat and drop them directly into your dashboard.
6. Creative Management Hub
Your automated creative flywheel.
Production isn’t the bottleneck anymore; measurement is. This hub ingests creatives, scores them pre-flight, breaks them into components, and gives AI-powered improvement suggestions before they even hit the networks.
It then deploys them automatically to Meta, Google, and more.
The long-term vision: these insights go back into generative models (Sora, etc.) to create new optimized variations on autopilot.
7. Enterprise-Grade Security
For teams that need SAML SSO, SCIM provisioning, multi-token governance, extended audit logs, IP allow lists, Zero Trust compliance — the whole enterprise-level package.
8. Enhanced Attribution Model
AI-powered behavioral checks catch click flooding in real time.
Cleaner data. Fairer credit. More accurate insights.
The Big Picture
AppsFlyer is clearly stepping into a new chapter. Not a “point solution,” but an engine for autonomous, data-rich, privacy-first marketing. Over 15,000 brands already rely on them, and this release feels like the toolkit for AI-first marketers.
As Chief Product Officer Barak Witkowski says, these products have already been tested across industries worldwide, and the early wins are strong.
Rollout begins this fall, with some features live today.
