Financial Victory in mobile games isn’t luck, it’s data driven decisions over time. Will 20025 beat 2024?
In 2024, we’ve seen:
1- Rapid market growth,
2- Live Ops getting more important,
3- Long term retention drove revenue,
4- Puzzles were still leading the casual games,
5- Player segmentation boosted profits significantly.
In 2025, we already know:
1- Player expectations are getting deeper,
2- Live Ops know how is changing, with AI,
3- Growth comes in different size and shapes,
4- Significant profits come from IAP driven games,
5- UA campaigns are boosted with mislead creatives.
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