Game Shop Best Practices: Royal Match from Dream Games

As I’m writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.

Let’s see today, show many of them are presented in Royal Match’s game shop:

✅ Shop has a title, but just “Shop”, which is obvious. Could have named it in some fun manner?
✅ Close button is on its traditional place, no habits broken.
✅ Coins counter is there, always good to know how broke I am.
✅ Bundles come first, so as many as possible players will see it. Visibility is the king. Richard? Robert?
✅ Mini-version of the Shop is shown first! That’s great. No overwhelming for newbies.
✅ Mini-version is showing price range $2-10, which is for casual spenders, not whales. Cozy cheap place, not scary at all.
✅ Sorting from low to high prices. Same idea – carrying about casual spenders.
✅ No useless words, just as much info as needed.
✅ Animations to highlight the main item in bundles. So yeah, bundles clearly have main item, which is always coins pack.
✅ Labels “Popular” and “Best Value” – good for focusing on some particular items.

But what’s bad?

❌ No named shop sections, just a sorted list of slots. But the shop itself is so simple, section names are not even needed. Just saving screen space.
❌ The whole picture is too bright, no visual accents to important things. Like if everything is equally important. Or equally not important.
❌ No ~$5 price points. Either $2, or $10+. That feels strange, but probably is a strategy for raising average check.
❌ Labels “Popular” and “Best Value” are only for bundles. Coins packs are just plain, as if they don’t have any volume discounts or not popular at all.
❌ Bundle slots are too tight, so all items are packed too close, with small texts, small icons. Information is too dense. Could be x1.5 bigger for better readability.
❌ Bundles are actually just a one bundle scaled up several times. Same content, just increased amounts. No creativity. Like they’re trying to fit everything in one bundle no matter what. Could have created themed offers, focused on some aspects of the gameplay, not all-in-one many times in a row.

📌 Bonus: here we see their own price points sequence: 2, 9, 10, 18, 23, 35, 45, 60, 90, 100. Some are too close, some are too far. 5 is missing, from my POV.